MIAMI, February 15 – The Marine Retailers Association of the Americas (MRAA) has announced that Aimie (AI for Marine Industry Education), its artificial intelligence-powered content delivery system for boat dealers, has earned the Best Use of AI 2023 Neptune Award.
“It’s inspiring for the MRAA to receive a Neptune Award for Aimie because she delivers innovative technology to the marine industry and is a direct extension of our staff, resources and world-class education,” said Anna Eaton, MRAA Marketing Specialist. “Aimie provides MRAA members with ideas and answers to solve their current problems in their time of need, 24/7, helping them to automate tasks and find exactly what they need from MRAA educational materials.”
The Neptune Award: Best Use of AI celebrates innovators harnessing cutting-edge AI in their marketing strategies. These disruptors exemplify creativity by using AI for personalized content recommendations, chatbots for real-time customer interactions, predictive analytics for targeted campaigns and AI-generated content for social media. They leverage AI to enhance customer experiences, optimize ad spending and craft hyper-personalized marketing messages.
MRAA launched Aimie in December 2023 at its Dealer Week Conference and Expo in Tampa, Fla. The closed AI model, created in partnership with BettyBot.ai, provides MRAA Silver and Gold Members credible answers to their questions. Think of Aimie as a marine industry specific ChatGPT, trained only on reliable educational content from MRAA’s online courses, case studies, webinars, white papers, educational guides and other additional resources. She (Aimie) is really your co-captain in running a smooth dealership.
“Aimie contributes immensely to our mission to fuel dealer success, helping marine retailers find exactly what they need to train their staff and get right to the answers they need,” said Eaton. “AI will not replace people, but people who don’t use AI to improve their business will be replaced by those who do!”
Check out Aimie here: mraa.com/aimie. For more information, email Anna Eaton, Marketing Specialist at anna@mraa.com.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.