Author: Jerrod Kelley

Before You Boat logo
Advocacy

Boat Smart from the Start

• BoatUS Foundation and United States Coast Guard Boating Safety Toolkit Despite the recreational boating season beginning to wind down, the safety of your customers and others on the water should still be of the utmost importance. Boating Education — Boater Safety As summer begins to change into fall, colder

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Service Messaging Success - Ducks in a row -boat storage
Blog

Service Messaging Success

Message clarity. Early planning. Happier customers. Learn how one Certified Dealership approaches winter storage communication — and how you too can to find service messaging success.

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Focus Group in a room for MRAA Sales Leadership Certification program
Blog

Devoted to Boating

MRAA Members Play a Vital Role In Supporting Dealers and the Marine Industry by Helping Shape Authentic Sales Leadership Certification As a dealership owner and manager, you know firsthand the boating business doesn’t always love you back. Even though you give it your blood, sweat, tears and years, it can

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Strategic Collaboration to Propel Boating Industry Growth
News

Strategic Collaboration to Propel Boating Industry Growth

• NMMA & MRAA launch Market Expansion Advisory Group In response to a concerning slowdown in new boat sales and shifting consumer behavior, the National Marine Manufacturers Association (NMMA) and MRAA have joined forces to launch the Market Expansion Advisory Group. Beyond that, this collaborative initiative unites marketing leaders from

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Platinum Partner
News

BoatUS Commits to Platinum Partner Membership

MINNEAPOLIS, July 18 – The Marine Retailers Association of the Americas (MRAA) announces BoatUS has committed to the association as a Platinum Partner Member. Also, it is an exhibitor Dec. 7-10, at Dealer Week 2025 in Tampa, Fla. As a Platinum Partner, BoatUS demonstrates a deep investment in the future

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Running of the Toons - Make Your Boating Event Better
Blog

Make Your Boating Event Better

• For dealership events, it’s all in the specifics, so aim for the bull’s-eye! In recent A Bit of Optimism podcast with Simon Sinek, guest Phil Rosenthal, the star of “Somebody Feed Phil” and executive producer of “Everybody Loves Raymond”, shared a great line about how the hook is the

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Minnesota Boating Safety Law - Rapid Marine
Blog

How to Help Boating Customers Clear Hurdles

• Rapid Marine uses proactive approach to engage, educate and encourage Minnesota boaters about new boating safety law Imagine there are 10 hurdles in your way, standing between you and the finish line. If you’ve ever had a chance to run hurdles on a track team, staring down 10 hurdles,

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Shoot. Pass. Dribble.

I remember hearing about the triple threat when I was youngster learning basketball. For those unfamiliar with the term, it’s simply a position you should be in when you have the ball. You should be in an athletic position that lets you shoot, pass or dribble. Ideally, you want to read

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Volvo Penta & MRAA Partner in Dealer Development, Training

• New initiative designed to equip dealers with expertise & tools to enhance service departments and drive business growth Volvo Penta is working together with the Marine Retailers Association of the Americas (MRAA) to increase its education offerings beyond Volvo Penta’s already robust library of trainings to help dealerships develop

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