Author: Jerrod Kelley

Guide Your Customers’ Boat Show Journey

Let’s play a game of “Would you rather?” Would you rather your customers have to rely on the radio ad spot to understand a boat show or create a custom publication that walks them through a boat-show journey? Would you

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Delivering the WOW Factor!

• MRAA’s Dealer Week Conference and Expo offers marine dealerships an unmatched experience for education, networking and advancement. After removing the covering for the temporary tattoo on my right shoulder, the words in the bright red heart with an arrow

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Jeff Strong Recognized for Commitment to Advocacy

• Strong’s Marine President, and MRAA Board Chairman, Receives Dealer Ambassador Award ORLANDO, FLORIDA – Dec. 17, 2024 – The Marine Retailers Association of the Americas presented the annual MRAA Dealer Ambassador Award to Jeff Strong, President, Strong’s Marine of

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2024 RECT Recap for Marine & RV Dealerships

Integrated Dealer Systems, and MRAA Education Champion, will host a Dealership Insights Forum at 11:30 a.m. (EST) on Friday, Dec 20. The topic of the discussion centers on 2024 Repair Event Cycle Time (RECT) Recap for Marine and RV dealerships.

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Take This Job and … LOVE It!

The first work-related tune that pops in a lot of people’s heads is probably “Take This Job and Shove It,” a David Allen Coe song made popular by Johnny Paycheck (got to appreciate that last name!). According to Wikipedia, the

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Influencer Marketing & Engagement

Partnering with digital & social content experts to help share your brand and engage customers Sitting in on an ICAST 2024 Lunch & Learn session dubbed “Learn from the Trendsetters: How to Be Influential in a Few Easy Ways,” I

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Encouraging Lifelong Learning

“Remember, when you’re good, you learn. When you’re great, you understand. When you’re unstoppable, you master.” – Tim Grover, from “Winners Are Obsessed” – on the Motiv8 podcast, a world-renowned performance coach and motivational speaker who helped Michael Jordan become

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Momentum Builds for Dealer Week 2024 in Orlando

MINNEAPOLIS, October 16 – Currently, more than 400 marine dealers have already registered to attend the Dealer Week 2024 Conference and Expo announces the Marine Retailers Association of the Americas, after its Early Bird registration period ended on September 30. 

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