Author: MRAA Partner Contributions

winterization and storage
Blog

Slow and Steady Wins the Fall

• Why boat dealers should downshift as storage & winterization ramp up By Mitch Belter, Trucordia Marine, an MRAA Platinum Partner As the sales season winds down and storage and winterization pick up, the tempo inside boat dealerships often does the opposite — it speeds up. Yard moves stack up,

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KICKER HQ
Blog

Leadership & Loyalty — From the Top, Down

• KICKER style! Proven workforce tactics and 6 leadership tips to help you build culture and create community By Marilyn DeMartini, Marine Industry Marketer & Journalist Attrition is not a problem at KICKER. The average tenure at the company is 14 years, compared to the quoted industry average of two

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Amanda Funk, Founder of Compass Maritime Group on her boat
Blog

Finding the Right Crew: Rethinking How We Hire Sales and Service Staff

• Why proactive marine industry hiring strategies will set up your dealership for success By Amanda Funk, Founder, Compass Maritime Group, an MRAA Partner Building strong sales and service teams in the marine industry has become one of the biggest challenges facing dealerships today. Candidates are scarce, competition is fierce

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Lead Nurture
Blog

Lead Nurture Is No Longer Optional

The landscape has shifted: why the future of marine sales hinges on timely, tailored engagement By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner It’s 2025 and across the marine industry, we’re seeing the impact of a long-anticipated generational handoff. Millennials are now in their peak

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Correct Craft EPIC Award for Altruism
News

Correct Craft Honored with EPIC Award for Altruism at IBEX

ORLANDO, FL (October 9, 2025) – Correct Craft’s philanthropic work was recognized this week during the 2025 International BoatBuilders’ Exhibition & Conference (IBEX) in Tampa, Fla. Correct Craft won the EPIC Award for Altruism. The EPIC Award for Altruism recognizes companies whose culture and leadership extend beyond business success to make a

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News

Priority One Announces Integration with Lightspeed’s DMS 

MRAA Partner news: Dealers can instantly connect customers with Priority One using the Lightspeed platform St. Petersburg, FL (September 18, 2025) – Priority One Financial Services, a virtual F&I company for marine, RV, trailer and equipment dealers, recently announced an integration with Lightspeed dealer management system. Dealers can now instantly

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Truordia Marine rebranded logo
News

Meet Trucordia Marine

Trucordia Marine — The New Name Behind the Coverage Solutions You Trust After more than four decades of serving the recreational marine industry, Belter Insurance Agency has officially rebranded as Trucordia Marine — now joined by Boater’s Insurance Agency (BIA), a nationally recognized name in retail boat and yacht coverage

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