Accepting a trade-in for a new boat purchase can help dealers win more business; however, it can quickly turn from financial gain to strain without the right trade-in process. With more consumers trading in used boats to buy new these
As a Marine Industry Certified Dealership, you are required to take continuing education courses that escalate for each step of the MICD Program. Step 1 requires 10 hours of leadership and management training; Step 2 requires an additional 10 hours
The Marine Industry Certified Dealership Program has added a new benefit exclusively for Certified Dealerships. Sales personnel at Marine Industry Certified Dealerships are now eligible to become Certified Professional Yacht Brokers, at a savings of $550 per applicant. The three-year
Often, the best way to learn and grow in business is through understanding and embracing the successes of your peers. That’s the very idea behind Boating Industry’s Best Ideas Program, offering dealers secret strategies that fellow dealerships have implemented at
In the face of rapidly changing and advancing technology like GPS, AIS, electronic chart display, cellular devices and the like, the fundamental navigation needs of mariners have changed significantly over the last decade. These changes have presented the federal government
Efforts to repeal the Renewable Fuel Standard continue on Capitol Hill. The Congressional Budget Office just published a report on RFS that evaluates how much biofuel production needs to grow to comply with the program, as well as its impact
Talks on a new highway bill are gearing up in Congress as the all-encompassing Highway Trust Fund is set to expire August 1. The House passed an $11 billion bill by a vote of 367 to 55 to help keep
Even the marine industry’s best service departments will sometimes encounter an upset customer. By learning strategies to handle these situations properly, dealerships can create loyalty and collect valuable information that can strengthen both customer relationships and service department processes and
Manufacturer and supplier support of the Marine Dealer Conference & Expo is up 20 percent as of the end of June, compared to the same time last year. The 2014 MDCE is scheduled to take place Nov. 16-19 at the
As the marine industry gets back on track for growth, hiring has become a key area of focus for many marine dealers. Yet statistics reveal that typical businesses only hire the best person for the job about 20 percent of
The Marine Retailers Association of the Americas has added a new benefit for association members through its MRAA Rewards Program. MRAA members are now entitled to discounts on both initial brand setup and model year and monthly update fees for
In both sports and business, evidence suggests that the best performers focus on the fundamentals, and the teams that make the fewest mistakes are the ones that win the most games. More marine retailers lose out on deals due to
