Strong sales leadership training drives dealership success. Learn how MRAA’s newest certification goes beyond simply learning how to manage.
AI isn’t tomorrow’s technology — it’s already reshaping how consumers buy, negotiate, and expect businesses to respond. The question is, will your dealership evolve with it?
The Marine Retailers Association of the Americas (MRAA), joined by several Connecticut-based marine retailers, has submitted formal comments to the Connecticut Department of Energy and Environmental Protection (DEEP) regarding its proposed Wake Boat and Wakesurf Study. The wakesurfing study is
The landscape has shifted: why the future of marine sales hinges on timely, tailored engagement By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner It’s 2025 and across the marine industry, we’re seeing the impact of
• Marine Trades Association of Maryland established new, vital workforce program at Annapolis Power Boat Show By MRAA Government Relations Team Developed through a grant from the city of Annapolis, the Marine Trades Association of Maryland announced the launch of
How your dealership can help already-established boating enthusiasts become buyers As a boat dealer, if you could determine how to create urgency to buy in your boat renters, it could unlock new sales and profit opportunities now and for the
I am a 1-in-8 Member By Jerrod Kelley, MRAA Content Manager [Editor’s note: Original LinkedIn post edited for sharing] Yesterday (Monday, Oct.6, 2025), as I sat in a room filled with brilliant marketing minds and dozens of marine industry leaders
Today’s customer expects more — a smarter, more engaging dealership experience. The choice is clear: invest in your team, your tools, and your future to meet the moment, or wait for the market to change on its own.
The National Marine Manufacturers Association (NMMA) recently shared a story about the Discover Boating Public Service Announcement (PSA) campaign and how it continues to build momentum and public interest for recreational boating. Here are three key takeaways marine dealers like
• BoatUS Foundation and United States Coast Guard Boating Safety Toolkit Despite the recreational boating season beginning to wind down, the safety of your customers and others on the water should still be of the utmost importance. Boating Education —
Our industry is being fundamentally reshaped, but Dealer Week can help businesses regain perspective.
• How Marine Dealers Are Performing in 2025 By Rob Grant, Associate Director of OEM Business Development, Lightspeed, an MRAA Strategic Partner As the boating industry continues to evolve, marine dealers are finding new ways to stay afloat in a
