What is your most effective marketing tactic to attract prospective customers to your dealership this time of year?
“We are finding that making contacts at boat show and then inviting them to the dealership has been pretty effective. Whether it is cost effective is another question.” – John Ladner, Breath’s Boats & Motors
“Open houses” – Jim Dragseth, Whiticar Boat Works, Inc.
“On water demo days work well for us.” – Stuart Litjens, Boulder Boats
“Boat handling skills training” – Joe Lewis, Mount Dora Boating Center
“I found using Radio has been very good for us. We have short 30 second commercials played often that way clients know to come to us first.” – Nancy Struthers, Roger’s Marina
Each month, MRAA connects with dealership management on a timely and relevant topic and publishing their insights at MRAA.com. Tell us what you have to say about this month’s question by commenting below and participating in the conversation. Also, watch for next month’s question coming soon.
