MINNEAPOLIS — May 4 — The Marine Retailers Association of the Americas announces Digital Power Solutions has joined as a Standard Partner Member.
“We’re very excited to be a member of MRAA,” said Mike Rhodes, Vice President – Marine Division. “These past couple of years have been great for our boat dealer clients in terms of sales. We’ve been growing right with them by helping them by increasing website engagement. Now, we are also helping them acquire used boat inventory while new inventory is in short supply. Through MRAA we hope to stay in step with the industry and continue to evolve to help our dealers.”
DPS, with more than 40 years of industry experience, specializes in increasing dealer website lead conversions utilizing TRADE CYCLE Marine, the boating industry’s first digital trade-in marketing technology. As the digital revolution becomes more prominent in the retail space it is important for dealers to understand that their website is the modern-day front door to their dealership. DPS seeks to work with MRAA members that are digitally savvy and dealers that want to learn more about how they can improve their digital footprint. 
Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA works to provide the dealer body in order to help fuel the success of the industry. Support from Partners allows the Association to expand its offerings and create a positive, long-term impact in the business of MRAA members.
“We’re thankful for Digital Power Solutions’ support of the MRAA, and welcome them aboard as a Standard Partner Member,” said Allison Gruhn, Director of Business Development. “It’s as important as ever to not only generate leads for dealers, but also to help them improve their digital marke
ting to engage serious shoppers with trades. Our members can benefit from the resources and expertise provided by Digital Power Solutions.”
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
About Digital Power Solutions
Digital Power Solutions connects customers with dealers via our instant trade appraisal tool built exclusively for marine dealers. We increase lead engagement with TRADE CYCLE, the industry’s first digital trade appraisal marketing technology. Call: 866-618-8998; Visit: www.BoatTradeIns.com