Discover Boating Launches Enhanced Boat Finder to Extend Brand Visibility through Boat Shows

With the 2024 Discover Boating boat show season on the horizon, now is the time to get your brands listed among competitors in Discover Boating’s Boat Finder — putting your boats in front of potential buyers before, during and after the show.

This free tool, exclusive to Discover Boating boat show brands, features a new design and layout to drive more shoppers to boat brands and dealers. As part of this new design, all participating boat brands will receive a custom listing for each of the boat models they enter, providing an additional way to market new models to thousands of boat shoppers.

Don’t miss the boat (Deadline is Nov. 17!) More than 162,000 people engaged with Boat Finder in their search to buy a new boat in 2023. The average user viewed more than 53 boat models and spent an average of four hours and 30 minutes shopping — nearly five times industry averages.

4 Reasons Boat Shoppers Use Discover Boating’s Boat Finder

  1. Efficiently isolate brands and models that match their specific needs to get to their desired product faster.
  2. Take a deep dive into boat models with helpful descriptions, specs, and features.
  3. Connect directly to the boat brand website and view complete model information.
  4. Compare and contrast boat brands and types as they prepare to shop the show and visit dealers.

Adding or updating your boat info is easy with Boat Finder’s data portal system:

  • Current Boat Finder participants will receive an email from the NMMA Team including a custom URL to access the Data Portal and instructions. The system makes it easy to clone existing boat models and update with the current model year and pricing.
    • Note: Inputting data is easier than ever this year with fewer specs to input, helping to encourage more shoppers to click off to brand sites.
  • New to Boat Finder? Contact, and someone from the team will be in touch to help you get started.

To take advantage of Discover Boating Boat Finder, which is being promoted to hundreds of thousands of boating enthusiasts ahead of the 2024 winter boat show season, exhibiting brands must ensure they are represented at a Discover Boating boat or sportshow and update their boat data to reflect current model year and pricing. The deadline for uploading boat information is Friday, November 17.

Discover Boating boat and sport shows kick off in January across 10 major markets across the country including New York, Miami, Chicago and Atlanta.