• MRAA Guide to Navigating 2024: 11 Strategies & 60+ Tools to Help Your Dealership Find Success in the New Year
Some economic experts out there are predicting impending challenges in 2024. From the banter about election-year concerns to a bound-to-happen recession, the picture that is being painted by many is that the sky may actually be falling. I like Chicken Little, but I think even he would realize that by adjusting his mindset, he can maintain his clarity and confidence to focus his energy on controllable things, not the areas he cannot control.
On Sunday, Dec. 31., my pastor shared his word for 2024 — Intentional! He went on to say that things don’t happen by accident but through intention. “Having your intentions in the right order is important for 2024,” he added. I am sharing this to remind you that being intentional this year will help you, your employees and your dealership.
Siri defined intentional to me as “done on purpose, deliberate.” Similar words are intended, voluntary and conscious. And Merriam-Webster.com suggests intentional differs from these other adjectives because it “stresses an awareness of an end to be achieved.” To me, this sounds a lot like you and your team building a plan for 2024 rather than letting it haphazardly happen to you. You can directly influence how the new year goes by being intentional with your actions, efforts and objectives.
I am a fan of retired Navy Seal, author and podcaster Jock Willink. While he is known for many things and phrases, I particularly like his use of “here and now.” I have heard this saying used by Jocko and in other motivational podcasts to inspire people to overcome procrastination, obstacles and bad habits. It’s also a way to remind yourself to be intentional. From your dietary habits to your education to your physical and mental fitness, it’s about being intentional in your approach and doing it here and now!
But how do you seize the day, every day, to ensure you are being more intentional and plotting the right course for 2024? That’s where we come in. The MRAA created a brand new resource to re-establish your confidence and help you make the best decisions to drive success for you and your team.
The brand-new MRAA Guide to Navigating 2024 offers 11 strategies to help strengthen your dealership to help it withstand any uncertainty in the year ahead. The guide also supplies you with more than 60 tools and resources you can use to implement these strategies so you can confidently face your obstacles head-on.
Intentional is a meaningful word for the marine industry and its leaders in the new year. Your year of intentionality starts here and now! Download the 27-page Guide to Navigating 2024.
Not an MRAA Member? Get a Special Preview to Guide to Navigating 2024 here.