MasterCraft Boat Company Increases Support to the MRAA Through Platinum Partner Membership

MINNEAPOLIS — The Marine Retailers Association of the Americas announces that MasterCraft Boat Company, a previously existing Standard Partner of the MRAA, has stepped up its commitment this year to Platinum Partner Membership.

Through Platinum Partner Membership, MasterCraft provides significant support for the association while receiving increased marketing exposure, Dealer Week benefits, and the opportunity to contribute educational content. Commitments from Platinum Partners like MasterCraft allows the MRAA to create world-class education and programs for the marine dealer body.

Since 1968, MasterCraft has hand-built its legacy as a pioneer of performance, comfort, quality and innovation. Over the last 55 years, MasterCraft has grown to become the most award-winning towboat manufacturer in the world. But more than awards and accolades, MasterCraft’s passion year after year has been driven by the desire to provide customers with the best experience on the water. With the most extensive lineup in the towboat segment – every boat built is a reflection of MasterCraft’s legacy, and its commitment to precision and progression.

“Having a long-standing Partner and supporter of the MRAA upgrade to the Platinum level is exciting,” says Allison Gruhn, MRAA Vice President of Business Development. “With a legacy of innovation and excellence, MasterCraft’s partnership strengthens our mission to advance the marine industry.”

“This strategic partnership underscores our commitment to supporting both the marine industry and our valued dealer network,” said Greg Miller, MasterCraft VP of Global Sales. “At MasterCraft, we share a steadfast dedication to excellence and a passion for fostering the boating lifestyle. Through this enhanced collaboration with MRAA, we look forward to further championing the growth of our industry, ensuring exceptional on-water experiences for boaters nationwide.”

About MasterCraft Boat Company
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same – to continue building the world’s best ski, wakeboard, wake surf, and luxury performance tow boats. For more information, visit:   

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit or contact us at 763-315-8043.