The theme of the 1985 MRAA Annual Conference was “Change… for the better.” If you could make one change to MRAA’s Annual Conference today, what would it be?
By Valerie Ziebron, President of VRZ Consulting and Dealer Week 2025 Educator The more customers use their boat, the more likely they are to stay in boating. Those of us
• How to Develop a Winning Post-Sale Engagement Strategy at Your Marine Dealerships By Derrick Marshall, New Business Account Executive at Lightspeed, an MRAA Strategic Partner In today’s marine market,
• Why Structured Product Programs Are Essential for Modern Marine Dealerships By JD Baker, Vice President of Specialty Sales, Protective Asset Protection, an MRAA Platinum Partner For marine dealers navigating
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