A dealer reached out recently because they needed a job description for a marina manager at a waterfront location. They didn’t have the job description, and they also didn’t have the time to build one from scratch.
Because AIMIE, our AI for Marine Industry Education by Betty Bot, already knows MRAA’s existing, real‑world job descriptions, she was able to pull details from the multiple “related” positions we identified as having shared roles and responsibilities. With some revised prompting, she helped create a solid starting point for us to share with our member. The dealer got something practical they could use and customize, without days of back‑and‑forth, and a level of membership service they deserve.
Using AI to Better Serve Our Members
That same mindset is why the MRAA has me investing time in learning how AI agents work, including earning Sidecar’s AAiP (Association AI Professional) certification, so our helpful membership tools like this keep getting better and saving teams hours across multiple departments. And we’ll keep getting better at this as we continuously refine our approach to meet your needs.
That’s a force multiplier.
If you’re dealing with a similar staffing or documentation need, we’ve built resources to help.
Job Description Helpline
- MRAA Job Descriptions (Members Only): MRAA members have access to nearly 50 job descriptions — including newly updated roles — for common positions around the typical dealership. Download a document, customize the content for your business, then copy and paste the updated copy into a document with your dealership’s branding to create a job description for your unique position.
- Related reads:
- FYI: MRAA has partnered with Amplified People Solutions on a multi-year initiative to enhance all the sample job descriptions.
- If you still have questions about your membership, working with AIMIE or anything boat dealer-related, contact us at the MRAA. We’ll do our best to get you the help you need. You can start with Sherri Cuvala, MRAA Director of Membership, or reach out to me at jerrod@mraa.com.

