Priority One Relaxation Station to Soothe Dealer Week 2023 Attendees

MINNEAPOLIS, Nov. 30 – The Marine Retailers Association of the Americas (MRAA) announces a new accommodation, the Priority One Relaxation Station, for attending dealers at MRAA’s annual Dealer Week Conference & Expo, Dec. 4-7, in Tampa, Fla.

image of calming water to support a relaxation station

To provide Dealer Week attendees with rest and relaxation amidst a busy week, MRAA Partner Member and Dealer Week Exhibitor Priority One Financial Services  will sponsor a Relaxation Station for three days, Dec. 5-7. Featuring a spa-like atmosphere, guests may visit the Relaxation station for a 15-minute massage, via massage therapist or massage chair, for a refreshing reset during boating’s only event focused on dealer growth. Guests will also enjoy fresh fruit, key lime desert and spa water and have an opportunity to charge their phones 

“Dealer Week provides attending dealership personnel with expert-led insights, successful best practices and networking opportunities galore,” said Allison Gruhn, Vice President of Business Planning, “but it’s also a venue and event to celebrate another great year being within in the marine industry. The Relaxation Station is a way to let dealers kick their feet up and subdue their concerns, even if just for a few minutes. Priority One is rewarding them for their hard work in 2023 and a relaxed mindset for the year ahead!”

Find the Relaxation Station just inside the Dealer Week Expo Hall entrance, directly to the right.

Reserve your spot today for the Priority One Financial Services Relaxation Station — where rest and relaxation meet recreation — at Dealer Week 2023.

About Priority One Financial Services
Founded in 1987, Priority One Financial Services, Inc. offers flexible, business-ready finance and insurance solutions for marine, RV, trailer, powersports and equipment dealers. A division of Forest River, a Berkshire Hathaway company, Priority One’s knowledgeable team brings full-service financing to every customer, helping dealers improve business and move inventory.

Headquartered in Saint Petersburg, Florida, the company also owns and operates Priority One Equipment Finance and Veritas Insurance Group. A Tampa Bay Best Place to Work (2023), One Tampa Bay honoree (2019) and Business of Pride honoree (2017), Priority One values its diverse community of employees, customers, dealers and the surrounding Tampa Bay neighborhood. For more, visit

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit or contact us at 763-315-8043.