Discover Boating, powered by the National Marine Manufacturers Association (NMMA) and MRAA, announced today the launch of its latest short film in the “See You Out Here” campaign, Beyond the Diamond: A Life of Boating, Fishing, and Family, featuring nine-time Major League Baseball all-star, Gary Sheffield. The video takes viewers on a day in the life of Sheffield as he sets out on the water with friends, which will be shared across paid digital, streaming, social media, events and PR as part of Discover Boating’s summer 2024 campaign.
Over his 22-year career, Sheffield played for multiple teams, including the San Diego Padres, Florida Marlins, Los Angeles Dodgers, Atlanta Braves, New York Yankees, Detroit Tigers, and New York Mets. He has a passion for boating that’s played an important part of his life, especially since his retirement from professional baseball, boating and fishing with family and friends where he resides near Tampa, Fla.
Next month, viewers can watch an extended cut of this video, learning more about Sheffield’s love for boating and how it plays into his lifestyle.
Sheffield is one of a handful of real boater stories being shared as part of the 2024 Discover Boating “See You Out Here” campaign this summer as current boaters help welcome the next generation.
Read the MRAA blog about Gary Sheffield’s career and his love of boating.