The boating industry is at a pivot point. Pricing transparency, AI readiness and shifting consumer expectations are reshaping how your dealership does business. In early April, the MRAA convened manufacturers, dealers, suppliers and industry leaders in Idaho for its first Industry Summit to confront these challenges through collaboration. This white paper captures why the summit was held, what it produced and where it points: strategic direction and coordinated action to help dealers achieve success now and into the future. These shared strategies and commitments bring needed clarity and focus to attract and retain more boaters and strengthen the future of recreational boating.