The off-season begins. In the North, sales cash flow drops sharply while the service department runs at full capacity, making fixed operations the department that carries the P&L through Q4. Curtailments come due on boats that have been sitting since spring, year-end lender and accountant conversations intensify, and warm markets keep selling into a serious late-October window. And with Dealer Week arriving December 6–9 in Tampa, now is the time to put your 2027 plan in writing.
This month is about three things:
Discover Boating Marketing Leadership Summit Held the Day Prior to IBEX Marketing experts from dealerships, manufacturers and industry partners convened in Tampa, Florida, for the
Your dealership already invests in boat shows to share the boating lifestyle with customers. What if that investment could also help build your future workforce?
Helmut’s Marine Service, Inc. did both at the Sausalito Boat Show. Through Chart Your Course, local trade students met eight marine employers and discovered career opportunities throughout the industry.
Everyone talks about the technician shortage. Fewer dealers talk about how much of a technician’s day goes to waiting on parts. The offseason is a good time to look at that and it costs a lot less to fix than hiring.
Two-Day Marine Industry F&I Educational Event Slated for Mid-November in Orlando EH2O Marine Business Solutions and Parker Business Planning will host its 5th annual 2026
Identify deferred work, align shop capacity and prepare customers for a stronger spring season By Rob Grant, Associate Director of OEM Business Development, Lightspeed, an
Stored boats can become a profitable winter service pipeline with early planning, approvals and scheduling.
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