MINNEAPOLIS, Dec. 10, 2024 — Nancy Cueroni, Executive Director of the National Marine Distributors Association, has been named the 2024 Darlene Briggs Marine Woman of the Year, announced the MRAA Educational Foundation. The award was presented to Cueroni, the 38th recipient, as part of the Dealer Week Awards Luncheon on Tuesday, Dec. 10 at Dealer […]
Tag: Around the Industry
MRAA Introduces Dealer-Manufacturer Scorecard Program
The dealer-manufacturer relationship provides a critical link in the customer experience; MRAA’s Scorecard Program fosters meaningful conversations between the parties. ORLANDO – December 9, 2025 – The Marine Retailers Association of the Americas announced today the introduction of the marine industry’s first-ever Dealer-Manufacturer Scorecard Program. Designed to improve the customer experience by fostering meaningful conversations […]
Priority One Financial Services Announces Rollick Partnership
St. Petersburg, FL (December 4, 2024) – Priority One Financial Services, a full-service finance company for marine, RV, trailer and equipment dealers, recently announced a partnership with Rollick, the recreation industry’s leading customer engagement technology provider. The integration simplifies the customer’s path to purchase by connecting Rollick’s digital retailing technology with Priority One’s financing services. When a dealer works with […]
Don’t Split Up the Team
How the strength of the dealer-manufacturer relationship drives customer loyalty. By Matt Gruhn, MRAA President “Don’t split up the team,” Christina Fliakos said. Nearly 50 dealers and manufacturers paused their conversations and turned to Fliakos, who is Senior Manager of Parts and Service Processes at Brunswick Corp.’s Service Center of Excellence. They had been buzzing […]
6 New Partner Members Join the MRAA
MINNEAPOLIS, November 19, 2024 — The Marine Retailers Association of the Americas announces the addition of 1st Mate Logistics, Amplified People Solutions, Bonsai Media Group, Canopy Financial, Granfort USA Marine Distribution and My Financing USA as its newest Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with […]
2024 Discover Boating Brand Campaign Attracts Millions
Discover Boating’s 2024 Year-Round Brand Experience Attracts 6.5 Million People to Its Digital and In-Person Experiences Over the past 12 months, Discover Boating, powered by NMMA and MRAA, has been working hard to attract the next generation to the boating lifestyle while simultaneously retaining current boaters. Through Discover Boating’s year-round, fully integrated omni channel strategy – including the […]
Momentum Builds for Dealer Week 2024 in Orlando
MINNEAPOLIS, October 16 – Currently, more than 400 marine dealers have already registered to attend the Dealer Week 2024 Conference and Expo announces the Marine Retailers Association of the Americas, after its Early Bird registration period ended on September 30. “Traditionally about half or a little less than half of our dealer attendees take advantage […]
9 New Partner Members Join MRAA
MINNEAPOLIS, October 2, 2024 — The Marine Retailers Association of the Americas (MRAA) announces the addition of BoatBot, Gemeco, Gilson, Makefast USA, North Star Mutual Insurance, Octane, Supreme BI, Wintron Electronics,and XPEL as its newest Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and […]
SBLC Corporate Transparency Act Webinar
Join a webinar Thursday, Oct. 10, hosted by the Small Business Legislative Council (SBLC) to learn more about the Corporate Transparency Act and the reporting requirements for small businesses. Attorneys from Barnes & Thornburg will generally discuss the basics of the reporting requirements under the Corporate Transparency Act and, importantly for small businesses, will thoroughly […]
Building Tomorrow’s Marine Workforce
(NOTE: This is the second blog in a three-part blog series where MRAA members and staff share examples of how they have worked to develop the local workforce within their business and community.) By Wendy Ramsey, General Manager, Pirate Cove Marina Workforce development has become one of the most important topics in the marine industry […]
