The 2025 winter boat show season begins this week, and the NMMA is working at full throttle with a board-approved 30% year-over-year increase in its media investment. The additional spend comes as NMMA aims to support the industry in navigating today’s evolving economic landscape and meet consumers where they are. While current economic conditions have […]
Tag: Around the Industry
Rob Brown Named Inaugural Marine Industry Trailblazer
• Industry award honors a leader dedicated to creating an outstanding workplace culture and was recognized as a “Great Dealership to Work For” within the MRAA Certified Dealership Program. MINNEAPOLIS, DEC. 18 – The Marine Retailers Association of the Americas (MRAA) awarded Rob Brown, Owner and General Manager of Clark Marine, with the inaugural MRAA […]
28 Dealers Named Great Dealerships to Work For
Marine Industry Awards Honor Dealers at MRAA’s Dealer Week 2024 MINNEAPOLIS, DEC. 16 – The Marine Retailers Association of the Americas (MRAA) has named this year’s marine industry Great Dealerships to Work For. Twenty-eight dealerships were honored on December 10, at Dealer Week 2024, the association’s annual conference and expo, in Orlando, Fla. The Certified […]
Angela Brayton Named Kevin Lodder Scholarship Recipient
ORLANDO, FLA., December 10, 2024 — The MRAA Educational Foundation announced today that Angela Brayton, General Manager of Lakeview Marine in Webster, Mass., is the recipient of the Foundation’s 2024 Kevin Lodder Scholarship. This year’s scholarship recipient was unveiled at the Foundation’s awards luncheon in Orlando, Fla., as part of Dealer Week, the Marine Retailers […]
MRAA Educational Foundation Names Nancy Cueroni 2024 Darlene Briggs Marine Woman of the Year
MINNEAPOLIS, Dec. 10, 2024 — Nancy Cueroni, Executive Director of the National Marine Distributors Association, has been named the 2024 Darlene Briggs Marine Woman of the Year, announced the MRAA Educational Foundation. The award was presented to Cueroni, the 38th recipient, as part of the Dealer Week Awards Luncheon on Tuesday, Dec. 10 at Dealer […]
MRAA Introduces Dealer-Manufacturer Scorecard Program
The dealer-manufacturer relationship provides a critical link in the customer experience; MRAA’s Scorecard Program fosters meaningful conversations between the parties. ORLANDO – December 9, 2025 – The Marine Retailers Association of the Americas announced today the introduction of the marine industry’s first-ever Dealer-Manufacturer Scorecard Program. Designed to improve the customer experience by fostering meaningful conversations […]
Priority One Financial Services Announces Rollick Partnership
St. Petersburg, FL (December 4, 2024) – Priority One Financial Services, a full-service finance company for marine, RV, trailer and equipment dealers, recently announced a partnership with Rollick, the recreation industry’s leading customer engagement technology provider. The integration simplifies the customer’s path to purchase by connecting Rollick’s digital retailing technology with Priority One’s financing services. When a dealer works with […]
Don’t Split Up the Team
How the strength of the dealer-manufacturer relationship drives customer loyalty. By Matt Gruhn, MRAA President “Don’t split up the team,” Christina Fliakos said. Nearly 50 dealers and manufacturers paused their conversations and turned to Fliakos, who is Senior Manager of Parts and Service Processes at Brunswick Corp.’s Service Center of Excellence. They had been buzzing […]
6 New Partner Members Join the MRAA
MINNEAPOLIS, November 19, 2024 — The Marine Retailers Association of the Americas announces the addition of 1st Mate Logistics, Amplified People Solutions, Bonsai Media Group, Canopy Financial, Granfort USA Marine Distribution and My Financing USA as its newest Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with […]
2024 Discover Boating Brand Campaign Attracts Millions
Discover Boating’s 2024 Year-Round Brand Experience Attracts 6.5 Million People to Its Digital and In-Person Experiences Over the past 12 months, Discover Boating, powered by NMMA and MRAA, has been working hard to attract the next generation to the boating lifestyle while simultaneously retaining current boaters. Through Discover Boating’s year-round, fully integrated omni channel strategy – including the […]
