Tag: Around the Industry

Pass the Handle Initiative Sunday, July 18

The Water Sports Industry Association (WSIA) shared that this Sunday, July 18, is Pass the Handle day. The initiative, created by wakeboarding legends Shaun Murray and Zane Schwenk, exists to introduce new people to towed water sports. The national awareness-driven

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New Creative and Media Agency Named for Discover Boating

Cutwater to develop new brand platform and consumer campaign; Launching 2022As part of the Discover Boating brand evolution strategy recently shared by NMMA and MRAA, independent creative and media agency Cutwater has been selected to lead development of the Discover

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AIM Women in the Industry Virtual Breakfast

Active Interest Media’s marine group, which includes Soundings Trade Only, is proud to introduce the AIM Women in the Industry Virtual Breakfast. Designed to be a large-scale, female-focused event for marine professionals, it will feature guest speaker, Alicia M. Rodriguez.

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Get On Board Campaign Receives Two PR Awards

Get On Board, the industry-wide marketing campaign from the Recreational Boating and Fishing Foundation (RBFF), National Marine Manufacturers Association (NMMA), and Marine Retailers Association of the Americas (MRAA) to grow fishing and boating participation, has received an Award of Commendation

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Fishing Nets 5 Million New & Returning Anglers in 2020

Fifty-five million Americans age 6+ went fishing in 2020 according to preliminary data from the Recreational Boating & Fishing Foundation’s (RBFF) 2021 Special Report on Fishing. These 5 million new and returning anglers, who are younger, more diverse and live

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