Boating is for Everyone! Date from the U.S. Census Bureau reveals a significant business opportunity for boating from the demographic changes occurring in the U.S. To grow boating, the Recreational Boating Leadership Council’s New Markets Task Force encourages all boating businesses to tailor marketing collateral and messaging to embrace and appeal to demographic groups underrepresented […]

MINNEAPOLIS — The Recreational Boating Leadership Council is asking for the marine industry’s help in developing a searchable national database of Youth Boating & Fishing Programs housed on the Discover Boating website at www.discoverboating.com/youth. “The data suggests that adults are much more likely to become avid boaters if they participated in boating as a child,” […]

Seattle Boat Company, with locations in  Seattle and Bellevue, Wash., was recently recognized as a 2014 Supporter of the Year by AtWork!, an organization whose mission it is to help people with disabilities be more productive, integrated and contributing members of their community. CLICK HERE to watch an inspiring video featuring Jon Vossler and Michael […]

Jeff Parker, the founder of Austin Boats and Motors in Austin, Texas, recently passed away unexpectedly. Moving forward, the business will be run by Parker’s son, Martin Boyer, and other family members. Parker was a strong dealer advocate, valued MRAA board member and friend to the industry. In lieu of flowers, the Parker family requests […]

Rupert L. “Ren” Nichols Jr., president of Allen Harbor Marine Service in Harwich Port, Mass., died March 28 after battling a long illness. He was 66. An active and engaged member of the Cape Cod boating and marine community, Nichols was a 48-year “lifetime member” of the U.S. Power Squadrons, where he rose to the […]

Key dealers hear detailed plans for expanded manufacturing, process improvements ELKHART, IN, December 18, 2013 —Surrounded by key members of Nautic Global Group’s national dealer network, CEO Jim Malone laid out a comprehensive new vision for the company and answered questions on a wide range of topics during a “fireside chat” December 13 in South […]

The industry’s Discover Boating marketing campaign is gearing up for launch. We invite you to join this all-industry webinar on April 3 outlining details for Discover Boating’s Welcome to the Water marketing campaign. This 45-minute webinar will provide a look at the integrated marketing mix on tap for the busy boating months ahead, including digital […]

WASHINGTON, D.C. – The 2013 American Boating Congress (ABC) announced today its lineup of speakers, featuring an influential group of policy specialists and industry authorities, as well as legislative and regulatory officials including Representative Paul Ryan (R-WI) and Senator Joe Manchin (D-WV). The broad spectrum of industry advocates, policy experts and legislative decision-makers who will […]

Partnerships showcase an industry-wide commitment to a louder voice on Capitol Hill WASHINGTON, D.C. — In 2012, the American Boating Congress was co-hosted by 13 industry organizations, who, for the first time, worked together to ensure that ABC provided a dynamic and engaging program, that met the needs of the recreational boating industry as a […]

CHICAGO (February 25, 2013) – Welcome to the Water on National Marina Day 2013 — Saturday, June 8 — will be the first nationwide boating event dedicated to helping industry stakeholders expand their customer base as the industry collaborates to grow boating through participation across the U.S. Events will be held at on-water locales around […]