Tag: Around the Industry

28 Dealers Named Great Dealerships to Work For

Marine Industry Awards Honor Dealers at MRAA’s Dealer Week 2024 MINNEAPOLIS, DEC. 16 – The Marine Retailers Association of the Americas (MRAA) has named this year’s marine industry Great Dealerships to Work For. Twenty-eight dealerships were honored on December 10, at Dealer Week 2024, the association’s annual conference and expo,

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Angela Brayton receives the 2024 Kevin Lodder Scholarship on stage at an the annual MRAA awards luncheon at Dealer Week.
News

Angela Brayton Named Kevin Lodder Scholarship Recipient

ORLANDO, FLA., December 10, 2024 — The MRAA Educational Foundation announced today that Angela Brayton, General Manager of Lakeview Marine in Webster, Mass., is the recipient of the Foundation’s 2024 Kevin Lodder Scholarship. This year’s scholarship recipient was unveiled at the Foundation’s awards luncheon in Orlando, Fla., as part of

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MRAA Introduces Dealer-Manufacturer Scorecard Program

The dealer-manufacturer relationship provides a critical link in the customer experience; MRAA’s Scorecard Program fosters meaningful conversations between the parties. ORLANDO – December 9, 2025 – The Marine Retailers Association of the Americas announced today the introduction of the marine industry’s first-ever Dealer-Manufacturer Scorecard Program. Designed to improve the customer

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Priority One Financial Services Announces Rollick Partnership

St. Petersburg, FL (December 4, 2024) – Priority One Financial Services, a full-service finance company for marine, RV, trailer and equipment dealers, recently announced a partnership with Rollick, the recreation industry’s leading customer engagement technology provider. The integration simplifies the customer’s path to purchase by connecting Rollick’s digital retailing technology with Priority One’s financing services. 

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Blog

Don’t Split Up the Team

How the strength of the dealer-manufacturer relationship drives customer loyalty. By Matt Gruhn, MRAA President “Don’t split up the team,” Christina Fliakos said. Nearly 50 dealers and manufacturers paused their conversations and turned to Fliakos, who is Senior Manager of Parts and Service Processes at Brunswick Corp.’s Service Center of

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6 New Partner Members Join the MRAA

MINNEAPOLIS, November 19, 2024 — The Marine Retailers Association of the Americas announces the addition of 1st Mate Logistics, Amplified People Solutions, Bonsai Media Group, Canopy Financial, Granfort USA Marine Distribution and My Financing USA as its newest Partner Members.   Marine manufacturers, suppliers and service providers, through Partner Membership, commit

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2024 Discover Boating Brand Campaign Attracts Millions

Discover Boating’s 2024 Year-Round Brand Experience Attracts 6.5 Million People to Its Digital and In-Person Experiences Over the past 12 months, Discover Boating, powered by NMMA and MRAA, has been working hard to attract the next generation to the boating lifestyle while simultaneously retaining current boaters. Through Discover Boating’s year-round, fully integrated

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Momentum Builds for Dealer Week 2024 in Orlando

MINNEAPOLIS, October 16 – Currently, more than 400 marine dealers have already registered to attend the Dealer Week 2024 Conference and Expo announces the Marine Retailers Association of the Americas, after its Early Bird registration period ended on September 30.  “Traditionally about half or a little less than half of

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9 New Partner Members Join MRAA

MINNEAPOLIS, October 2, 2024 — The Marine Retailers Association of the Americas (MRAA) announces the addition of BoatBot, Gemeco, Gilson, Makefast USA, North Star Mutual Insurance, Octane, Supreme BI, Wintron Electronics,and XPEL as its newest Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their

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