• New Tool Automatically Improves Boat Listing Photos to Help Dealers Attract Buyers and Sell Inventory Faster MRAA Partner Press Release FORT LAUDERDALE, FL (February 2, 2026) – Boatyard, a technology company known for modernizing marine service operations, has announced the launch of a new AI-powered photo enhancement feature as part of its Boatyard Sales […]
Tag: Artificial intelligence
Don’t Blink, AI Won’t Wait for You
AI isn’t tomorrow’s technology — it’s already reshaping how consumers buy, negotiate, and expect businesses to respond. The question is, will your dealership evolve with it?
MRAA Introduces AI-powered Content Delivery
Updated Jan. 15, 2025 The Marine Retailers Association of the Americas introduced a marine sector AI solution that will revolutionize how MRAA Members can find answers to their most pressing challenges and opportunities — and will do so faster than ever before. Introduced Tuesday at Dealer Week as part of MRAA President Matt Gruhn’s state of […]
5 Ways AI Can Revolutionize Your Dealership
(Editor’s Note: The MRAA has its own artificial intelligence program in AIMIE, which stands for AI for Marine Industry Education. AIMIE, an AI-powered platform trained on MRAA’s extensive content and educational programs, is reserved for MRAA Gold and Silver Members. Designed to be our smartest team member, she can instantly answer any of your industry […]
Future-Proofing Your Workforce Webinar
• October 9 — Using AIMIE to Connect with the Next Generation Acquiring and maintaining a steady, talented workforce is a tall task. We understand! That’s why Jennifer McLachlan, MRAA Membership Specialist, is hosting an MRAA webinar to share with you innovative ways that AIMIE (our AI for Marine Industry Education content platform) can help […]