By Courtney Chalmers, Chief Brand & Communications Officer at Boats Group, an MRAA Strategic Partner For many marine dealers, used boats have traditionally been treated as opportunistic inventory – boats that arrive through trade-ins or brokerage agreements and are sold alongside new inventory. But today’s market is changing that equation. Economic
Explore MRAA’s new Online Boat Marketplace Comparison Tool – your dealer-first guide to choosing the right listing platform for your business.
MRAA’s Board of Directors responds to member concerns related to the escalating costs of Boats Group’s online marketplaces.
By Courtney Chalmers, Vice President of Marketing, Boats Group, an MRAA Strategic Partner Boat shows have long served as a cornerstone of the boating industry, providing manufacturers and dealers with the opportunity to showcase their products and engage directly with prospective buyers. Iconic events like the Fort Lauderdale International Boat
By Courtney Chalmers, VP of Marketing, Boats Group, an MRAA Strategic Partner With longer boat sales cycles and more buyers making purchase decisions online – and likely before they meet a seller in person – you need to adapt your marketing strategies. Achieving maximum visibility across digital channels throughout the
MINNEAPOLIS, March 6, 2023 – The Marine Retailers Association of the Americas (MRAA) has released eight, special-edition The Boat Biz podcasts. Recorded at MRAA’s Dealer Week Conference and Expo in Austin, Texas, the special-edition podcasts feature eight distinct guests — two MRAA Strategic Partners (Boats Group and Lightspeed) and six
