The Marine Industry Certified Dealership (MICD) program recently wrapped up its first full year of programming, and dealers have shared extremely positive feedback for the curriculum.   The Continuous Certification program replaces the previous Re-Certification process. Instead of simply checking

HOLLAND, MICH. – Tiara Yachts, Tiara SPORT and the Marine Retailers Association of the Americas have partnered to help deliver their customers an incomparable and intensely satisfying ownership experience, through the introduction of the Tiara’s Flagship Dealer Program. Last week,

The world’s largest consumer powerboat publication, Boating magazine’s print and digital properties reach a monthly audience of more than 920,000 people — all of whom had a chance to see for themselves what sets a Certified Dealership apart from the

The only standardized training curriculum dedicated exclusively to marine retailers, boat dealerships enrolled in the Marine Industry Certified Dealership Program unlock access to a variety of preferred benefits — including a dynamic library of interactive training materials and a personalized

  Harold and Tom each had young sons at the time, and 19-year-old Tom Johnson and 18-year-old Keith Shallcross were promptly put to work hauling boats, performing routine maintenance and learning the new family business. Both boys would eventually inherit

What makes Lynnhaven Marine a bit different, however, is the way owner Chuck Guthrie and his entire team goes about accomplishing this mission.  Having a dedicated employee responsible for placing these monthly calls began about two years ago after Chuck

  Tuesday mornings bring an extra buzz to Bridge Marina in Lake Hopatcong, New Jersey. Finding out what people really think of you can have that sort of effect. Distributing post-sale surveys to their customers has been a policy at

  Tim Sather and Jake Jostand, co-owners of Oak Hill Marina in Arnolds Park, Iowa, are two of the newest — and youngest — marine dealership principals in the U.S. Jake says working at Oak Hill has been the only

  Minneapolis — The Marine Industry Certified Dealership Program has hired a full-time program coordinator to assist with dealer communications, program administration and marketing efforts. With a background in corporate planning and logistics, Liz Marsha will ensure marine dealers have

Marine Center of Indiana, just outside of Indianapolis, needed a better way to catalog service orders and share information across the dealership — so they took a page from the airline industry’s playbook and successfully implemented a modern, employee-friendly process

Minneapolis — New data indicates dealerships completing the Marine Industry Certified Dealership Program continue to receive higher CSI scores than their non-Certified counterparts. “We’ve been doing this since the inception of the NMMA CSI Program, about 2003, and we’ve surveyed