Tag: Dealer Certification

Dealer Shares His Certification Story

Jim Armington of Buckeye Sports Center has been a part of the Marine Industry Certified Dealership program for about a decade, and he recently shared his experience with us. “Originally, we signed up for dealer Certification, to be honest, to get the dealer Certification merit badge, to get the sticker

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MICD announces 6-Week Program

The Marine Industry Certified Dealership program has launched a new path to help dealers complete the initial Certification process in just 6 weeks. The 6-Week Certification Completion Plan breaks down the formal 15-part checklist into manageable weekly steps that allow dealers to achieve their Certification status in a shorter period

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Continuous Certification Launches Employee Satisfaction Survey Process

As seasonal dealerships are ramping up for their peak season, the Continuous Certification program has kicked off Employee Satisfaction Survey season. Dealers in the Continuous Certification program recently received links to their Employee Satisfaction Surveys (ESS). The ESS process allows dealers to survey their employees anonymously to get a clearer

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First Year of Continuous Certification Receives Rave Reviews

The Marine Industry Certified Dealership (MICD) program recently wrapped up its first full year of programming, and dealers have shared extremely positive feedback for the curriculum.   The Continuous Certification program replaces the previous Re-Certification process. Instead of simply checking the same boxes each year to remain Certified, dealers now

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MRAA, Tiara Yachts and Tiara SPORT Partner on Dealer Development

HOLLAND, MICH. – Tiara Yachts, Tiara SPORT and the Marine Retailers Association of the Americas have partnered to help deliver their customers an incomparable and intensely satisfying ownership experience, through the introduction of the Tiara’s Flagship Dealer Program. Last week, at the same time that Tiara introduced its highly anticipated

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Certification Marketing Creates 800,000 Impressions

The world’s largest consumer powerboat publication, Boating magazine’s print and digital properties reach a monthly audience of more than 920,000 people — all of whom had a chance to see for themselves what sets a Certified Dealership apart from the competition. This was the second consecutive year the MICD Program

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The Newest Class of Certified Dealers

The only standardized training curriculum dedicated exclusively to marine retailers, boat dealerships enrolled in the Marine Industry Certified Dealership Program unlock access to a variety of preferred benefits — including a dynamic library of interactive training materials and a personalized consultant to help navigate the process. “We are seeing excellent

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Reed’s Marine: The Art of Succession Planning

  Harold and Tom each had young sons at the time, and 19-year-old Tom Johnson and 18-year-old Keith Shallcross were promptly put to work hauling boats, performing routine maintenance and learning the new family business. Both boys would eventually inherit their fathers’ ownership stakes, have families of their own and

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