The Marine Industry Certified Dealership (MICD) program recently wrapped up its first full year of programming, and dealers have shared extremely positive feedback for the curriculum.   The Continuous Certification program replaces the previous Re-Certification process. Instead of simply checking the same boxes each year to remain Certified, dealers now complete a year-long education program […]

HOLLAND, MICH. – Tiara Yachts, Tiara SPORT and the Marine Retailers Association of the Americas have partnered to help deliver their customers an incomparable and intensely satisfying ownership experience, through the introduction of the Tiara’s Flagship Dealer Program. Last week, at the same time that Tiara introduced its highly anticipated entry and brand into the […]

The world’s largest consumer powerboat publication, Boating magazine’s print and digital properties reach a monthly audience of more than 920,000 people — all of whom had a chance to see for themselves what sets a Certified Dealership apart from the competition. This was the second consecutive year the MICD Program has teamed with Boating on […]

The only standardized training curriculum dedicated exclusively to marine retailers, boat dealerships enrolled in the Marine Industry Certified Dealership Program unlock access to a variety of preferred benefits — including a dynamic library of interactive training materials and a personalized consultant to help navigate the process. “We are seeing excellent participation, and it’s clear the […]

  Harold and Tom each had young sons at the time, and 19-year-old Tom Johnson and 18-year-old Keith Shallcross were promptly put to work hauling boats, performing routine maintenance and learning the new family business. Both boys would eventually inherit their fathers’ ownership stakes, have families of their own and spend their entire professional lives […]

What makes Lynnhaven Marine a bit different, however, is the way owner Chuck Guthrie and his entire team goes about accomplishing this mission.  Having a dedicated employee responsible for placing these monthly calls began about two years ago after Chuck noticed his sales team was spending too much time dealing with service issues, warranty concerns […]

  Tuesday mornings bring an extra buzz to Bridge Marina in Lake Hopatcong, New Jersey. Finding out what people really think of you can have that sort of effect. Distributing post-sale surveys to their customers has been a policy at Bridge Marina for the last decade, and in recent years have been completed digitally via […]

  Tim Sather and Jake Jostand, co-owners of Oak Hill Marina in Arnolds Park, Iowa, are two of the newest — and youngest — marine dealership principals in the U.S. Jake says working at Oak Hill has been the only job he’s ever really known, advancing his way from teenaged gas dock attendant to showroom […]

  Minneapolis — The Marine Industry Certified Dealership Program has hired a full-time program coordinator to assist with dealer communications, program administration and marketing efforts. With a background in corporate planning and logistics, Liz Marsha will ensure marine dealers have everything they need to work through the Certification process as efficiently as possible. In addition […]