Harold and Tom each had young sons at the time, and 19-year-old Tom Johnson and 18-year-old Keith Shallcross were promptly put to work hauling boats, performing routine maintenance and learning the new family business. Both boys would eventually inherit their fathers’ ownership stakes, have families of their own and

What makes Lynnhaven Marine a bit different, however, is the way owner Chuck Guthrie and his entire team goes about accomplishing this mission.  Having a dedicated employee responsible for placing these monthly calls began about two years ago after Chuck noticed his sales team was spending too much time dealing

  Tuesday mornings bring an extra buzz to Bridge Marina in Lake Hopatcong, New Jersey. Finding out what people really think of you can have that sort of effect. Distributing post-sale surveys to their customers has been a policy at Bridge Marina for the last decade, and in recent years

  Tim Sather and Jake Jostand, co-owners of Oak Hill Marina in Arnolds Park, Iowa, are two of the newest — and youngest — marine dealership principals in the U.S. Jake says working at Oak Hill has been the only job he’s ever really known, advancing his way from teenaged

  Minneapolis — The Marine Industry Certified Dealership Program has hired a full-time program coordinator to assist with dealer communications, program administration and marketing efforts. With a background in corporate planning and logistics, Liz Marsha will ensure marine dealers have everything they need to work through the Certification process as

Marine Center of Indiana, just outside of Indianapolis, needed a better way to catalog service orders and share information across the dealership — so they took a page from the airline industry’s playbook and successfully implemented a modern, employee-friendly process to track boats and streamline team efficiency. Fred and the

Minneapolis — New data indicates dealerships completing the Marine Industry Certified Dealership Program continue to receive higher CSI scores than their non-Certified counterparts. “We’ve been doing this since the inception of the NMMA CSI Program, about 2003, and we’ve surveyed about 70,000 consumers,” Pizzolato said. “We think we’ve surveyed a

Mervyn Wood recently joined the MRAA team as a consultant for the Marine Industry Certified Dealership Program. Born in England and now a full-time resident of Tampa Bay, Merv comes to MRAA after more than 30 years in the automotive business — which included owning or partnering in dealerships across

Jerry Brouwer has spent his career in the boating industry and currently owns Michigan-based Action Water Sports. All three of Jerry’s locations have completed the MICD Program journey, and Jerry recently sat down to talk candidly about the boost his business has enjoyed as a result. “One thing I’ve found