The Marine Retailers Association of the Americas has brought Gerald “Jerry” Lofberg on board as its Certification development manager to oversee recruitment of new participants in the Marine Industry Certified Dealership Program. In his role, Lofberg will reach out to

With the goal of streamlining the Certification process for North American marine retailers, the Marine Industry Certified Dealership Program recently launched a virtual Certification platform housed on MRAATraining.com that dealers can use to complete the entire program. Inside the system,

Much of what impacts boating originates in our nation’s capital. That’s where influencers sit and decisions are made. As a Certified Dealer, you have an authoritative, respected voice in our industry, and that voice should be heard in Washington. Guarantee

Good help is hard to find. As a Certified Dealer, you want to ensure you hire the best, most skilled and technologically advanced people to work inside your dealership. But where do you find them? You can use the more

The Marine Industry Certified Dealership Program is making it easier and more affordable for Certified Dealers to register multiple locations for the MICD Fast Track and Recertification at a special program enrollment rate for all dealerships that seek to Certify

The Marine Industry Certified Dealership Program provides marine retailers across North America with the tools they need to achieve business and operational excellence at their respective dealerships. But the program offers dealers much more than just standards and processes; Certification

If you’ve already registered to attend this year’s Marine Dealer Conference and Expo, congratulations! You’ve done most of the heavy lifting. Now it’s time to sign up for MDCE’s Pre-Conference Workshops, seven all-new, never-before-held and intimate educational offerings scheduled for

According to the most recent data collected from the National Marine Manufacturers Association’s Customer Satisfaction Index Program, Marine Industry Certified Dealerships received higher CSI scores than non-Certified dealers across the board. Certified Dealers outperformed their non-Certified counterparts in all areas

The Marine Industry Certified Dealership Program has made it more convenient — and affordable — than ever for dealers to get Certified. The program recently lowered its fee structure and developed a tiered approach, making it cost-effective for dealerships of

The 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 in Orlando, Fla., is an amazing opportunity to take advantage of the best educational resources the marine industry has to offer its retailers. As a MICD, we’re confident you’re

If you’ve ever investigated the cost of producing a custom video for your dealership, you’d know that a professional job could cost upwards of $15,000 or more. The MICD program is taking some of the sting out of this enormous

E-communications have become a critical component of any dealership’s content marketing strategy. It’s a fast, direct and cost-effective means of connecting with current and potential customers about everything you have going on at the dealership year-round, from sales and special