Bob Longstreth has rejoined the Marine Industry Certified Dealership Program and will immediately begin huddling with boat dealers engaged in the Certification process. A resident of southeast Michigan, Bob previously served as the national sales director for Mr. Norm’s Sport Club and as a consultant for Five Star Solutions.   

Industry expert and boating enthusiast plans to make an immediate impact on MRAA’s certified dealership program.  Bob McCann, recognized as a trailblazing marketer, innovative business development specialist and professional educator, has been named Lead Consultant of the Marine Retailers Association of the Americas’ Marine Industry Certified Dealership Program. “We are

All great businesses start with a plan. Plans help keep things running smoothly and ensure that proper procedures are followed and executed each and every time, so customers always have a repeatable, positive experience. It’s important for MICDs to not only create process maps, as is required for program participation,

The Marine Industry Certified Dealership Program was recognized this summer for its continued evolution and development by the prestigious Midwest Society of Association Executives. MSAE presented the MICD Program with its 2015 Award of Excellence June 11 at a special ceremony held during the association’s 59th Annual Meeting in Minneapolis.

The National Marine Manufacturers Association supported Marine Industry Certified Dealerships in a big way again this past boat show season, giving Certified Dealers promotional opportunities at NMMA boat shows, including special customer promotions in their respective markets. During the 2014-15 boat show season, NMMA helped promote Certified Dealers with a

Most Certified Dealers inherently understand the importance and value of attending the annual Marine Dealer Conference & Expo, taking place this year Nov. 15-18 at the Orange County Convention Center and Rosen Plaza Hotel in Orlando, Fla. But in case you were looking for the top six reasons to put

The Marine Industry Certified Dealership Program is having a positive impact on the overall health and financial success of dealerships across North America. Data collected from dealerships in the United States and Canada by the research division of Robert W. Baird & Company demonstrates that Marine Industry Certified Dealerships, on

Most people are familiar with the phrase “Work smarter, not harder.” It’s a sentiment we strive to achieve in life and career. For Certified Dealers, membership in the Marine Retailers Association of the Americas serves to underscore the value of Certification, granting MICDs access to a whole host of benefits

The MICD Program recognizes that in order for dealerships to want to become Certified, the process by which they go about earning the distinction must be as organized, easy-to-manage and painless as possible. That’s why MRAA has conveniently housed the entire Certification program, from start to finish, on MRAATraining.com/Certifications. Having the

The Marine Industry Certified Dealership Program has added a new benefit exclusively for Certified Dealerships. Participants at any level of the MICD Program are entitled to exceptional business insurance coverage through CNA, the exclusively endorsed insurance company of the Marine Retailers Association of the Americas. CNA has partnered with Norman-Spencer