How Strong Customer Communication Helps Protect Margins By Ryan Kloppe, Associate Director, OEM Business Development, Lightspeed DMS, an MRAA Strategic Partner As part of the MRAA’s partner‑contributed education series, this article explores how dealers can protect margins by using CRM and email marketing to maintain customer engagement and reinforce value
Stop Selling Payments, Start Protecting Margin By Shane Seys, Business Development Executive & Trainer, EasyCare, an MRAA Education Champion As part of the MRAA’s partner‑contributed education series, this article examines how leading with monthly payment discussions may impact dealership profitability. It outlines how a value-first sales approach can help dealers
Line\5 COO Brenda Cline-Kereakes: Insights on Elevating Profitability, Customer Experience and Retention Shrunken margins hit harder when placed alongside your other pain points. New boat buyers arrive with greater expectations. Affordability concerns and borrowing constraints only add to those headwinds. We get it. Managing your revenue streams is vital for
How to dial in the people and processes in every department to help transform your customers’ experience.
In an emergency room at the hospital, every second can count on making sure patient care is at the highest level possible. “The surgeon doesn’t roll in his own patient,” said Jordon Schoolmeester, an MRAA Dealer Week Conference and Expo educator. “He doesn’t administer the anesthetics. He doesn’t stage the
