Choosing the Best Financial Services Strategy for Your Marine Dealership By Dom Zappia, National Area Director, RV and Marine at EasyCare, an MRAA Education Champion Marine dealerships stand at a crossroads when determining how to handle their financing and insurance operations. This strategic decision significantly influences both revenue generation and customer relationships. By examining three […]
Tag: EasyCare
Customer Interviews: A Game-Changer for Marine Dealers
Dom Zappia, Area Director, Marine & RV, EasyCare, an MRAA Education Champion As a marine dealer, you know that closing the sale is just the beginning. What happens next can make or break your customer’s experience and your dealership’s reputation. That’s where the customer interview comes in — a powerful tool that can transform your […]
Build Customer Loyalty Through Smart Training in Marine Service
By Erick Jauregui, Fixed Operations Training Specialist, EasyCare, an MRAA Education Champion The moment a customer brings their boat into your service bay could make or break their relationship with your dealership. After the excitement of buying a new boat fades, the service department becomes the main connection between your business and your customers. This […]
From Browsers to Buyers: The Power of Urgency Stories
By Dom Zappia, National Area Director, RV and Marine, EasyCare, an MRAA Education Champion Every successful marine dealer knows the challenge: customers love your boats but want to “think about it” or “come back next week.” An urgency story gives customers a legitimate, time-sensitive reason to act now rather than delay their purchase decision. When […]
EasyCare Upgrades to MRAA Education Champion
MINNEAPOLIS, June 23 –The Marine Retailers Association of the Americas (MRAA) announces that EasyCare, an APCO Holdings brand and a leading provider of F&I solutions, training and dealership development, has leveled up its partnership. The MRAA Education Champions collaboration aims to deliver top-tier finance and insurance products, service training and business development support to marine […]
Improving Your Parts Department Performance
By Erick Jauregui, Fixed Operations Training Specialist for EasyCare The parts department is a critical yet often undervalued component of dealership profitability. Adopting strategic measures that can enhance inventory management and help bolster sales through targeted customer service is essential. Here is a comprehensive plan designed to help boost parts gross profits, leveraging market data, […]
