By Dom Zappia, National Area Director, RV and Marine, EasyCare, an MRAA Education Champion Every successful marine dealer knows the challenge: customers love your boats but want to “think about it” or “come back next week.” An urgency story gives customers a legitimate, time-sensitive reason to act now rather than delay their purchase decision. When […]
Tag: Interest Rates
Webinar: Understanding Consumer Mindset and Interest Rates
• MRAA Ask the Expert Webinar with Ian Wyatt, Huntington Distribution Finance The Marine Retailers Association of the Americas will hold a new Ask the Expert Webinar focused on understanding the American consumer and the impact of interest rates on buying decisions. The webinar features industry expert Ian Wyatt, Director of Economics and Commercial Market […]
