• Implications for marine retailers — how the MRAA is fighting for you By Chad Tokowicz, MRAA Government Relations Manager In late May, the Alliance for Automotive Innovation, a powerful trade group representing automakers and suppliers, responded to a public
57.9 million Americans went fishing in 2024, but churn continues to threaten long-term gains
• Sea Tow® Sea Care Six Month Program supports long-term retention and removes one barrier to purchase Article submission from Sea Tow, an MRAA Platinum Partner Boater acquisition and retention continue to challenge our industry. Nearly one in four first-time
• New Powerful Suite of Services Helps Boat Builders, Dealers and Chandleries Identify Concrete Leads and Compete in a Crowded Marketplace Partner Press Release Santa Monica, Calif. – MDS Brand, industry-leader in boat builder and dealer technology solutions, announced today
MINNEAPOLIS, June 23 –The Marine Retailers Association of the Americas (MRAA) announces that EasyCare, an APCO Holdings brand and a leading provider of F&I solutions, training and dealership development, has leveled up its partnership. The MRAA Education Champions collaboration aims
Wake Forest, NC – Integrated Dealer Systems (IDS) is proud to announce the launch of IDS Marine, a division dedicated exclusively to serving the marine industry.
MINNEAPOLIS, May 29 – The Marine Retailers Association of the Americas (MRAA) is excited to announce MJM Yachts, a premier builder of luxury performance yachts, as its newest Platinum Partner. This partnership highlights MJM’s commitment to supporting marine retailers and
Dealer Week 2025 Hits Early Milestone with 100+ Exhibitors, Featuring Top Boat Manufacturers and Industry Innovators.
More than merely an inventory and point-of-sale tool, a Dealer Management System (DMS) can assist you with marketing in various strategic and practical ways. Your DMS is the foundation for targeted, efficient, data-driven marketing campaigns. But what steps should you
New MRAA manufacturer-focused membership level provides turnkey access to Dealer Week and MRAA’s expansive dealer development programs.
MINNEAPOLIS, March 31, 2025 — The Marine Retailers Association of the Americas (MRAA) announces five new Partner Members — Gtechniq Marine, Lahzo, Mannix Marketing, TruVideo and Shore Hitch — joined the association recently. Through Partner Membership, marine manufacturers, suppliers, and
March 27, 2025, Alpharetta, GA. – Radian IoT and Northpoint Commercial Finance announce a new groundbreaking pilot program leveraging Radian IoT’s state-of-the-art GPS tracking technology for direct testing among select Northpoint OEM and dealer customers. This pilot program featuring a
