Let’s imagine for a second that one of your new customers texts their sales contact at your dealership asking for offshore fishing tips. They add in a follow-up question about wind and its effect on fishing. While some dealers have fishing experts on staff and could answer them quickly and with expert advice, other teams […]
Tag: MRAA
Promote Safe Boating Practices
• Discover Boating provides boating safety resources for industry stakeholders to educate customers Heading into the Labor Day holiday weekend, help promote boating safety by sharing resources and tips with your boating customers. Below is a collection of resources to share in showrooms, on websites and social media platforms so people can responsibly enjoy getting […]
MRAA Adds Freya Olsen to Growing Team
• Olsen assumes the newly created role of Senior Director of Engagement. MINNEAPOLIS, August 28, 2024 – The Marine Retailers Association of the Americas has hired Freya Olsen as its Senior Director of Engagement, the association announced today. With nearly 20 years of marine industry-based association experience, Freya brings a wealth of proven expertise in […]
Year-Round Strategies for Marine Dealership Financial Planning
• To help build resilience in the face of unpredictability, marine dealership owners can consider adopting adaptive forecasting and flexible planning. By Victor Rivera, Chief Sales Officer, Huntington Distribution Finance† Financial planning and budgeting are often viewed as annual exercises for marine dealership owners – a start-of-year activity that carries throughout the year. However, in […]
DiscoverBoating.com Traffic Increases Following Successful American Century Championship Activation
Discover Boating marketing efforts were in full swing July 12-14 at the star-studded 2024 American Century Championship (ACC), which draws tens of thousands of fans to Edgewood Tahoe Golf Course each year and more than one million television viewers. As a result of Discover Boating’s TV spots that aired during the tournament as well as through […]
Representative Cook Named Arizona State Legislator of the Year
The MRAA and the National Marine Manufacturers Association (NMMA) have presented Arizona State Representative David Cook with the Arizona State Legislator of the Year Award for his support of the recreational boating and fishing industry.
MRAA, Association of Marina Industries Meet with White House, Request NMFS Reopen Comments on Proposed Vessel Speed Rule
WASHINGTON, D.C., May 28, 2024 – In a meeting with the White House Office of Information and Regulatory Affairs, the Marine Retailers Association of the Americas (MRAA) and the Association of Marina Industries (AMI) formally requested the National Marine Fisheries Service (NMFS) withdraw its proposed amendments to the North Atlantic Right Whale Vessel Strike Reduction […]
Webinar: Understanding Consumer Mindset and Interest Rates
• MRAA Ask the Expert Webinar with Ian Wyatt, Huntington Distribution Finance The Marine Retailers Association of the Americas will hold a new Ask the Expert Webinar focused on understanding the American consumer and the impact of interest rates on buying decisions. The webinar features industry expert Ian Wyatt, Director of Economics and Commercial Market […]
Top Safe Boating Tips: Refueling Best Practices
• Discover Boating and Progressive Insurance® Debut New Episode in Safe Boating Video Series Discover Boating, powered by NMMA and MRAA, in collaboration with Progressive Insurance, launched its second safety video in the “Top Safe Boating Tips” series this week. The video titled, Fuel Up With Confidence: Top Tips for Responsible Refueling, covers essential practices, such […]
House Passes Historic Bipartisan Outdoor Recreation Package, Eyes on Senate for Swift Action
WASHINGTON, D.C., April 15, 2024 — In a landmark bipartisan achievement, the U.S. House of Representatives has passed the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act. This critical step demonstrates the powerful momentum Outdoor Recreation Roundtable (ORR) members and industry partners have helped generate in promoting policies that expand access and transform outdoor recreation […]
