How the strength of the dealer-manufacturer relationship drives customer loyalty. By Matt Gruhn, MRAA President “Don’t split up the team,” Christina Fliakos said. Nearly 50 dealers and manufacturers paused their conversations and turned to Fliakos, who is Senior Manager of Parts and Service Processes at Brunswick Corp.’s Service Center of
Over the last 12 months, Discover Boating’s Dealer Finder tool saw a significant increase in the amount of people it drove to dealer sites, indicating the value of this tool to potential boat buyers. As today’s consumer expects to be in control more than ever, Discover Boating Dealer Finder puts the consumer at the
By Courtney Chalmers, VP of Marketing, Boats Group, an MRAA Strategic Partner With longer boat sales cycles and more buyers making purchase decisions online – and likely before they meet a seller in person – you need to adapt your marketing strategies. Achieving maximum visibility across digital channels throughout the
MINNEAPOLIS, October 16 – Currently, more than 400 marine dealers have already registered to attend the Dealer Week 2024 Conference and Expo announces the Marine Retailers Association of the Americas, after its Early Bird registration period ended on September 30. “Traditionally about half or a little less than half of
The Sea Tow Foundation announced the winners of the 2024 National Boating Safety Awards, and this year’s Marine Trade Association award went to the National Marine Manufacturers (NMMA) for its Discover Boating Top Safe Boating Tips video series, presented with Progressive® Insurance. These awards, now in their sixth year, recognize
Dealer Week 2024 is moving to a new location but continuing a tradition of strong dealer interest. After record-breaking attendance at Dealer Week 2023, held in Tampa, Fla., the event is moving to Orlando and remains on track to meet or exceed last year’s attendance numbers. The Early Bird registration
Discover Boating, in collaboration with Progressive Insurance®, recently launched a new television public service announcement (PSA) campaign, and in just two months the PSAs have aired 550 times, delivering more than 1,000,000 impressions and equating to $63,000 in donated media value (the cost it would take for the same media
Let’s imagine for a second that one of your new customers texts their sales contact at your dealership asking for offshore fishing tips. They add in a follow-up question about wind and its effect on fishing. While some dealers have fishing experts on staff and could answer them quickly and
• Discover Boating provides boating safety resources for industry stakeholders to educate customers Heading into the Labor Day holiday weekend, help promote boating safety by sharing resources and tips with your boating customers. Below is a collection of resources to share in showrooms, on websites and social media platforms so
• Olsen assumes the newly created role of Senior Director of Engagement. MINNEAPOLIS, August 28, 2024 – The Marine Retailers Association of the Americas has hired Freya Olsen as its Senior Director of Engagement, the association announced today. With nearly 20 years of marine industry-based association experience, Freya brings a
