MINNEAPOLIS, October 1 – The Marine Retailers Association of the Americas (MRAA) announces the launch of its all-new Service Advisor Certification Program – a high-demand, position-specific certification designed to elevate a dealership’s service department by boosting technician efficiency, driving up revenue and profits, and transforming customer experience. “Not only does the service advisor spend the […]
Tag: service department
Fortify Your Service Department
• ABYC / MRAA Service Management Certification helps dealerships improve their service department’s performance, while advancing their team’s careers. To keep your dealership operating like a well-oiled machine throughout the market’s ups and downs, you need a service department that is performing at its best. Whether you have one service manager leading that effort or […]
MRAA, ABYC Launch Service Management Certification Program
MINNEAPOLIS and ANNAPOLIS, Nov. 27 – The Marine Retailers Association of the Americas (MRAA) and the American Boat & Yacht Council (ABYC) have announced the all-new Service Management Certification program, which they partnered to develop. Staff from both organizations will be on hand December 4-7, at MRAA’s Dealer Week in Tampa, to celebrate the launch […]
Motivated to Work and Grow
• Using Apprenticeship as a Retention Strategy & Build Your Workforce An MRAA blog by Wendy Mackie, Director of Workforce and Foundation Development You are in competition for a workforce. Not only with those in the boating and water sports industries, but in all industries. Workers are looking for opportunities for upward mobility and […]
Why YOU should be a Marine Technician!
By Valerie Ziebron, VRZ ConsultingAmericans have more toys than ever but fewer people to keep those toys running. One of the most coveted resources of the boating industry is the marine technician, whose job it is to keep boats running and on the water. And as the technicians the industry employs today continue to age, […]
Help Your Customers by Helping Your Techs
While the sales team has been cranking out boats all spring and summer, we all know your service team is just as important to your business. As the old saying goes, “Sales sells the first boat; service sells the rest.” (And dealers in 2020 Continuous Certification have a great course coming out in October with […]
