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Midseason Service Efficiency Boost
Use your website to reduce repetitive calls, set expectations and streamline service communication during the midseason rush.
July 13, 2026
Use your website to reduce repetitive calls, set expectations and streamline service communication during the midseason rush.
Your repair event cycle time (RECT) rarely stretches because of one major delay. More commonly, it expands when smaller issues build across the service process. These often arise in the form of incomplete information, stalled approvals and unclear handoffs. They add time before anyone realizes where progress slowed. For your
• Webinar: MRAA Education Champion IDS Marine & PCLM Business Solutions Host Free Webinar — April 14 Guessing why your customers boats are sitting longer than they should is not the approach your service department needs. You have a lot of service data at your disposal, so knowing how to
How to dial in the people and processes in every department to help transform your customers’ experience.
MINNEAPOLIS, October 1 – The Marine Retailers Association of the Americas (MRAA) announces the launch of its all-new Service Advisor Certification Program – a high-demand, position-specific certification designed to elevate a dealership’s service department by boosting technician efficiency, driving up revenue and profits, and transforming customer experience. “Not only does
• ABYC / MRAA Service Management Certification helps dealerships improve their service department’s performance, while advancing their team’s careers. To keep your dealership operating like a well-oiled machine throughout the market’s ups and downs, you need a service department that is performing at its best. Whether you have one service
MINNEAPOLIS and ANNAPOLIS, Nov. 27 – The Marine Retailers Association of the Americas (MRAA) and the American Boat & Yacht Council (ABYC) have announced the all-new Service Management Certification program, which they partnered to develop. Staff from both organizations will be on hand December 4-7, at MRAA’s Dealer Week in
• Using Apprenticeship as a Retention Strategy & Build Your Workforce An MRAA blog by Wendy Mackie, Director of Workforce and Foundation Development You are in competition for a workforce. Not only with those in the boating and water sports industries, but in all industries. Workers are looking for
While the sales team has been cranking out boats all spring and summer, we all know your service team is just as important to your business. As the old saying goes, “Sales sells the first boat; service sells the rest.” (And dealers in 2020 Continuous Certification have a great course