MINNEAPOLIS — The Marine Retailers Association of the Americas announces that Varatti Boats, a previously existing Standard Partner of the MRAA, has elevated its commitment to the MRAA, becoming a Platinum Partner.
Through Platinum Partner Membership, Varatti Boats provides significant support for the association while receiving increased marketing exposure, Dealer Week benefits, and the opportunity to contribute educational content. Commitments from Platinum Partners like Varatti allows the MRAA to create world-class education and programs for the marine dealer body.
Varatti Boats, headquartered in McGregor, Minn., is an ABYC Standardized, NMMA Certified Boat Builder. A division of Floe International, Varatti specializes in designing and manufacturing high-quality wake sports boats. Their commitment to quality and performance is evident in their use of advanced construction techniques and premium materials, ensuring durability and a superior on-water experience for families and water sports enthusiasts.
“Having Varatti Boats elevate their commitment to the Platinum level supports our efforts to deliver unparalleled education for marine dealers across the world,” says Allison Gruhn, MRAA Vice President of Business Development. “This enhanced partnership strengthens our collective mission to advance and enrich the boating community.”
About Varatti Boats
Varatti Boats by Floe Craft is part of the marine division of Floe International, Inc. founded in 1983. We are part of a four-location marine manufacturing business from Hoyt Lakes to McGregor to Cambridge. Varatti operates out of a 150,000-square-foot facility employing passionate boat builders proud of our Minnesota roots with boating in our DNA. Our passion to invent ‘a better way’ drives everything we do so you can have a more enjoyable and rewarding experience. For more information, visit https://varattiboats.com/.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
