The Future of Marine Retail

Marine Retailers Association of the Americas (MRAA) fuels the success of the boating industry by delivering tools, resources and educational programs to strengthen organizations.

MRAA webinar
Webinar Recording

The Future of Marine Retail: Live Q&A with Matt Gruhn

Join MRAA President Matt Gruhn for a look at the Dealership of the Future: the structural shifts reshaping marine retail, what the strongest dealerships are doing differently right now, and where to focus first.

The Future of Marine Retail

Are you an Operator, or an Architect?

It’s time change your mindset and your approach in order to protect your business and meet the needs of the next generation of boating. Now, you must adapt your dealership to these transformational changes or risk relevancy. In this webinar, MRAA President Matt Gruhn examines the operational shifts related to AI adoption and integration to customer experience and overall workforce efficiency.  

Save & Download PDF

December 6-9, 2026 | Tampa, Florida

The marine industry is at an inflection point. We will continue the conversation in Tampa, and share hands-on strategies you can put to work across every corner of your dealership.

Dealer Week 2026 · Tampa, FL
Dealer Week
December 6–9, 2026 Tampa Convention Center

Ask AIMIE

Your Dealer Week concierge. Ask about the agenda, education pathways, speakers, travel, and exhibiting, or build a schedule around your role at the dealership. Answers come straight from Dealer Week's own content.

Try asking me something like…

Tap a prompt below, build a schedule around your role, or just ask your own question.

or
Dealer Week Testimonial

"I learned more here than I ever would have thought... Bring three people"

Give your team the opportunity to learn from those who understand their day-to-day challenges in our peer-to-peer workshops, exhibitors, and networking events during Dealer Week.

What Kind of Membership Are You Interested In?