• Number of Early Bird registrations for MRAA conference highest since Dealer Week launched; 70 percent ahead of last year’s pace
MINNEAPOLIS, October 11, 2022 — Dealer Week, the annual conference of the Marine Retailers Association of the Americas, wrapped up its Early Bird signup period with a record number of both total dealer registrations and first-time dealer registrants, setting the stage for a huge 2022 event.
Dealer Week’s registration reached 456 total dealers, the highest it has been entering October since MRAA’s annual conference was rebranded as Dealer Week in 2019. The early-bird registration period, which offered a reduced registration rate, attracted 70 percent more dealership personnel than at the same point in 2021. Additionally, nearly two-thirds of the registrants did not attend Dealer Week 2021.
“As we enter the post-pandemic market place and look ahead to all of the uncertainty that 2023 presents to the boating industry, our dealers need answers on how to continually evolve their businesses,” said Matt Gruhn, MRAA president. “We built Dealer Week under the umbrella theme of ‘Discipline Amidst Disruption’ to provide dealers with a blueprint for how to continue the run of success they’ve experienced over the last three years. It’s clear that dealers understand how Dealer Week can help them prepare for the year ahead.”
MRAA’s Dealer Week Conference & Expo is boating’s only event focused on dealer growth, as an industry gathering structured around exclusive education, peer-to-peer interaction and supplier and service provider connections. Dealer Week’s structure empowers dealers to make critical decisions about their business with confidence.
Whether it’s in person, online or a combination of both offerings, Dealer Week 2022 provides attendees with deep learning principles, best practices and implementable solutions to grow their business and make more money by building a stronger customer base through better service and an improved customer experience.
- What is it?
- Why Should You Attend?
- Educational pathways: Leadership, Sales & Marketing and Service & Parts
- Speakers: Three pathway hosts and more than a dozen subject matter experts
- Schedule: Three educational days for learning and growth
- Dealer testimony: Authentic evaluation of implemental solutions
MRAA was founded in 1972 and will celebrate its 50th anniversary this December at a special 1970s-themed industry celebration during Dealer Week, Dec. 5-8 in Austin, Texas.
Additionally, following successful virtual options in 2020 and 2021, Dealer Week Online will be available in December for anyone who can’t travel to Austin for the conference or for anyone who prefers to “take Dealer Week back to their dealership” to train their teams.
Registration for both the online and in-person versions of Dealer Week is available now at DealerWeek.com.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
