MINNEAPOLIS, Sept. 4, 2024 – The Marine Retailers Association of the Americas (MRAA) today announced an exclusive Service Department Special Event, to be held at Dealer Week 2024 in Orlando, Fla. Designed to help dealership service departments outperform in a challenging market, this educational workshop has expanded from the inaugural service management offering in 2023.
“Because our special service department-focused event last year sold out and participants found immense value in attending it, we’ve expanded it for 2024,” said Mike Davin, MRAA Vice President of Industry Relations. “We are again holding it at Dealer Week to make it convenient for people to attend. This time, we’re bringing together service managers and service advisors for a robust educational workshop to help them work together to operate at the highest level.”
Dealerships are invited to join Valerie Ziebron, President of VRZ Consulting, and MRAA Senior Education Developer Bernie DeGraw on Sunday, Dec. 8, for the Service Department Special Event: How Service Management & Advisors Can Work Together to Outperform.
The Dealer Week add-on session is designed for anyone currently involved in service management, working as a service advisor or training for one of these roles. It provides teams the opportunity to enhance their performance, streamline departmental operations and improve the flow of information between the front-line service desk and management.
Event participant takeaways include:
- Valuable marine service department benchmarking data
- Insights into the drivers of shop performance
- Proven tactics for success from other leading service professionals
- A customized action plan to improve your service department’s Key Performance Indicators
- Never-before-shared Golden Nugget Best Practices for attracting, keeping and growing technicians
“This unique event offers you a rare opportunity for all levels of staff in your shop to gain insights into what makes a superior service department operate,” said DeGraw. “It will provide exceptional value and learning opportunities aimed at increasing your revenue, decreasing your stress and, most of all, making your customers happy. I am confident that your team will gain new insights to help them make informed decisions and quick, significant changes in your shop that not only support their professional development, but also drive the department and dealership forward.”
When: 9 a.m. to 3:00 p.m. on Sunday, Dec. 8 (lunch included) — Space is limited.
Cost: MRAA Members, $149 / Non-members, $199
Add this session to your Dealer Week registration today!
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
