MRAA Partner news: Dealers can instantly connect customers with Priority One using the Lightspeed platform
St. Petersburg, FL (September 18, 2025) – Priority One Financial Services, a virtual F&I company for marine, RV, trailer and equipment dealers, recently announced an integration with Lightspeed dealer management system. Dealers can now instantly connect customers with Priority One using the Lightspeed platform while adding privacy and security.
Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rental, accounting and CRM. From small, independent dealerships to large, multi-store dealer groups — and everyone in between — Lightspeed offers scalable solutions to fit every business.
The integration expedites the time it takes to apply for financing by pre-populating customer information from Lightspeed. It also reduces duplicate entry for the dealer and syncs funding details to improve reporting within both platforms.
Dealer Efficiency
“Connecting customers with financing has never been easier,” said Nicole Armstrong, VP of Corporate Initiatives. “The modern dealer needs efficiency, which is why Priority One integrates with all the essential platforms that dealers use. This Lightspeed collaboration saves time, improves communication and delivers a smooth experience from start to finish.”
To get started:
- Call your Priority One Dealer Account Executive or navigate to the Lightspeed subscriptions page
- Find the Priority One F&I integration and click “Sign Up.”
Dealers not currently with Lightspeed can get a customized quote and see how Lightspeed can help elevate your business by visiting https://www.lightspeeddms.com/request-a-demo/.
###
About Priority One Financial Services, Inc.
Founded in 1987, Priority One Financial Services, Inc. offers virtual finance and insurance solutions for marine, RV, trailer, powersports, park model and equipment dealers. A division of Forest River, a Berkshire Hathaway company, Priority One provides full-service retail financing to customers through industry-leading technology and award-winning service.
Headquartered in Saint Petersburg, Fla., the six-time Tampa Bay“Top Workplace”honoree also owns and operates Priority One Equipment Finance and Veritas Insurance Group.
For more, visit p1fs.com.
Marketing & Press Inquiries:
marketing@p1fs.com
About Lightspeed
Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers (“OEMs”), serving the RV, Marine, Trailer, Powersports, Outdoor Power Equipment (OPE), and Golf Car industries. Uniquely designed by dealers—for dealers—Lightspeed streamlines operations through ease of use and provides critical information to better serve customers.
For over 40 years, Lightspeed has empowered 4,500+ dealers across North America with the tools and technology they need to grow their business and increase profitability by selling more units, service, and parts—all while creating a more streamlined customer experience.
For more information, visit www.lightspeeddms.com.
Learn more about becoming an MRAA Partner.
