MINNEAPOLIS, October 1, 2025 – The Marine Retailers Association of the Americas (MRAA) announces the official opening of its latest Position-Specific Certification: Sales Leadership Certification. Sales Leadership Certification (SLC) is a self-paced online training program that teaches marine dealership sales leaders how to coach, motivate and lead high-performing teams.
“We are thrilled to announce the launch of our Sales Leadership Certification. Deliberately crafted with direct feedback from dealers – the stakeholders who benefit most – this program is purpose-built to transform sales managers into exceptional leaders,” says Stevie Cook, MRAA Certification Manager, “By equipping them with mastery in coaching, process and communication; Sales Leadership Certification will improve both current performance and strengthen dealerships to handle whatever comes next.”
Sales Leadership Certification Deliverables:
- Leadership over management: practical frameworks to coach, motivate and lead day-to-day sales execution.
- Self-paced learning: flexible modules that fit the realities of dealership schedules.
- Tools & techniques: skills, templates and processes for leading a diverse sales team.
- Career mobility: a clear pathway for sales professionals ready to step into leadership.
Who Should Enroll?
The MRAA recommends SLC enrollment to general managers, sales leaders and owners seeking to sharpen leadership impact, as well as any sales professional who wants a recognized step toward a leadership role.
“The Sales Leadership Certification was designed to give marine sales leaders a clear pathway to elevate their skills, inspire their teams and strengthen dealership performance,” says Bernie DeGraw, MRAA Senior Education Developer, “By focusing on practical tools and proven processes, this program empowers leaders to create long-term success for both their dealerships and their customers.”
Program Details:
- Self-paced online portal: Access modules anytime to complete the certification at your own pace (within the 90-day timeframe after enrollment).
- Printed workbook / study guide: A physical workbook will be mailed to you to reinforce learning and assist with exam prep.
- Open-book online exam: Complete an open-book final assessment to validate your knowledge and skills.
- Digital credentials upon passing: Earn online credentials recognizing your certification; suitable for LinkedIn, resumes, employer verification and more.
Pricing & Availability
Sales Leadership Certification is now open and self-paced. Member and non-member pricing is available, with limited promotional savings exclusive to MRAA Certified Dealers.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit mraa.com or contact us at 763-315-8043.
