MINNEAPOLIS, Dec. 3, 2025 —
The Marine Retailers Association of the Americas (MRAA) announces that Skier’s Choice has advanced to a Boat Brand Partner. The move deepens the a valued longtime member’s investment in marine retailers and elevates dealer success throughout the industry.
Skier’s Choice is the manufacturer of Supra and Moomba performance inboard wakeboard and waterski towboats. A privately held company in Maryville, Tenn., Skier’s Choice manufactures products that deliver high value, class-leading innovation, industry-leading satisfaction and a premium customer experience.
“Over the years, MRAA has become an invaluable partner to Skier’s Choice,” said Chris Crysdale, Vice President of Sales for Skier’s Choice. “We’re committed to helping our dealers excel in every facet of their business, and MRAA’s robust tools, education and resources play a vital role in driving their success.”
MRAA Partnership History
Skier’s Choice has leaned on MRAA for years to help support its dealers. This includes:
- Hosting its annual dealer meeting at Dealer Week in 2023
- Incentivizing involvement in MRAA’s Silver Membership and Dealership Certification program
- Inviting the MRAA’s Bob McCann to speak at their 2025 dealer meeting.
Skier’s Choice will exhibit at Booth 475 at this year’s Dealer Week Conference and Expo.
“MRAA has been working alongside Skier’s Choice for several years, as we build programs together to fuel the success of the Supra and Moomba dealer network,” said Liz Keener, MRAA Senior Director of Partnerships. “It was no surprise that the team at Skier’s Choice was happy to step up to this new level of partnership to continue their strong support of dealers.”
The MRAA Boat Brand Partner Program provides turnkey access to Dealer Week and MRAA’s expansive dealer development programs. Launched in 2025, it helps boat manufacturers build stronger dealer networks through targeted development tools. This new Boat Brand Partner membership is open to all boat manufacturers.
Dealer Week 2025 is Dec. 7–10 in Tampa, Fla. The MRAA conference brings together more than 1,400 retailers, manufacturers, suppliers and service providers for education, networking and business development. Registration and event details are available at www.DealerWeek.com.
About Skier’s Choice
Skier’s Choice is a privately held company located in the heart of boating country in Maryville, Tennessee. Skier’s Choice products are manufactured to deliver high value, class leading innovation, industry leading satisfaction and a premium customer experience. Our products are manufactured to stringent standards in a lean manufacturing facility dedicated to making a positive impact in our community and a minimum impact on the environment. For more information about Skier’s Choice, visit https://www.skierschoice.com/.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
