St. Petersburg, FL (May 14, 2020) – Priority One Financial Services, the recreational industry’s oldest and largest F&I outsourcing provider, recently launched a new, exclusive partnership with MOTOTV, a customizable in-store television network. Through the partnership, Priority One and MOTOTV dealers will have access to animated advertisements that educate customers on just how easy the financing process can be when purchasing a boat or RV.
“MOTOTV promotes important brand and product information to customers on TVs at point-of-sale in a powerful way,” said Gary Halpin, Co-Founder and Managing Partner of MOTOTV. “We are glad to be working with Priority One to help dealerships’ customers understand the benefits of financing with a trusted partner and to close more sales.”
With bright, friendly motion graphics, the ads share interesting financing information, like the fact that financing a boat or RV can boost your credit score. “These digital promotions start conversations between dealers and customers. Financing isn’t always easy to talk about! But these visuals make it relatable and exciting,” said Nicole Armstrong, VP of Marketing & Sales at Priority One.
The partnership also incentivizes Priority One dealers that do not currently have a MOTOTV subscription to get one. The service pipes in the freshest content for desired brands and products, customizable for individual dealers, all appealing to shoppers when they are most influenced – at the store. Dealers interested in adding MOTOTV to the in-store experience should call Cody Baker at (970) 946-8874 and mention key word PRIORITY ONE.
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About Priority One Financial Services, Inc.
Founded in 1987, Priority One Financial Services, Inc. is the nation’s oldest and largest finance and insurance company for hundreds of marine, recreation and commercial equipment retailers. Working with the industry’s most aggressive lenders for over 30 years, Priority One delivers more units, maximizes F&I profits and reduces costly overhead for dealers. A division of Forest River, a Berkshire Hathaway company, Priority One’s friendly and knowledgeable team, EZ Sign virtual closings and secure customer portal enable buyers to enjoy hassle-free financing.
Headquartered in Saint Petersburg, Florida, the company also owns and operates Priority One Equipment Finance and Veritas Insurance Group. A 2019 One Tampa Bay and 2017 Business of Pride honoree, Priority One values its diverse community of employees, customers, dealers and the surrounding Tampa Bay neighborhood.
About MOTOTV
MOTOTV Networks, LLC operates customizable in-store television and touchscreen networks for RV, Marine, Powersports & Automotive dealers and Action Sports retailers. MOTOTV manages the content so retailers can focus on their core business, knowing that what is playing on their screens is relevant and helping drive sales at the point-of-sale. Launched in 2010, MOTOTV is currently on more than 4,000 screens in retailers and dealerships throughout the United States, Canada, Australia, Switzerland and the UK. MOTOTV Networks is headquartered in Denver, CO with employees located across the country.
