As experts in dealer improvement, the Marine Retailers Association of the Americas recently hosted a webinar, showcasing turnkey solutions for manufacturers and suppliers within the boating industry.

“Over the last 10 years, MRAA has transformed itself into an incredible dealer development resource,” explains Matt Gruhn, MRAA President. “Our team connects dealers with tools, templates and educational programs on a daily basis, and we wanted to ensure that our manufacturer and supplier partners understand the programs and services that MRAA offers them in helping their dealer networks grow.”

The April 6 webinar demonstrated how MRAA can help manufacturers and suppliers improve their dealer networks from within, by teaming up with the MRAA and its Dealership Certification Program, MRAATraining.com, Dealer Week Conference & Expo, MRAA dealer membership and MRAA’s free Resource Center.

“We’ve designed these programs to meet our dealers where they are at and to provide them with the support that they and their teams are looking for to find success,” says Liz Keener, MRAA’s Certification Manager. “The most effective dealer development tool among them all has been the Dealership Certification program, where we pull the best benefits and educational opportunities together into one comprehensive roadmap for dealer success. Our manufacturer partners appreciate the accountability and continuous improvement we instill in their dealerships, and this event showcased how we bring that all to life.”

More than 70 manufacturers and suppliers registered for the webinar, which was hosted by MRAA’s Allison Gruhn, Matt Gruhn and Liz Keener.

If you are a manufacturer or supplier who missed the presentation and would like to watch the recording of the webinar, you can access that here.

For more on how MRAA can help develop your dealer network, reach out to Allison Gruhn at allison@mraa.com or 763-333-2419.