By Liz Keener, MRAA Certification Manager Walk into any dealership right now, whether it’s yours or anyone else’s, and you’ll see the showroom floor covered with more clothing, tubes, paddles and camp stoves than boats. We all know the industry

Women Techs Rock: Weekly Technician Spotlight Shares Stories that Inspire and is Part of TechForce Foundation’s Diversity Initiatives The TechForce Foundation has launched a Women Techs Rock campaign to highlight women technicians within the automotive, aviation, diesel and marine industries.

By Valerie Ziebron, President, VRZ Consulting “When you don’t get what you want, you get a lesson.” 

The silver lining of almost every dealership failure is the opportunity to learn from it and improve your business practices. 

When a boat

Learning more about your customers: Gather intel on all the boating and fishing newcomers so your dealership can improve its messaging, content production and customer retention What if there was a resource available to you that could better explain who

Using free and available assets to reach your customers with content that addresses their needs, questions and concerns.   Marty Marketingguy and Mary O’Marketing are both striving to get better at their position for their respective dealerships. Marty is the

For many boat dealerships, it’s hiring season. As a seasonal business, you want to be sure you have enough of the right team members in the right seats to take care of your customers in the front of the house

By Liz Keener, MRAA Certification Manager We all know 2020 will go down as one of the hardest years in our lives, and one of the most challenging, up and down years for our dealerships. Despite all of these positive

How becoming a dedicated monthly bookworm can change your life Within his “How to Thrive on the Other Side of 2020” session at the Marine Retailers Association of the America’s Dealer Week conference and expo last December, speaker and educator

The NCAA College Football Playoff National Championship has been decided, as top-ranked Alabama dismantled No. 3 Ohio State 52-24, and in doing so, secured its sixth title in the last dozen years. That’s impressive, to say the least. What’s probably

Please take 5 minutes and give us your input below for retention survey!    Last year brought an influx of newcomers to boating and fishing. And they were welcomed with open arms and excitement, especially while dealing with an ongoing

With Video as the Next Frontier, Now is the Time for You to Get Involved So you want to join the video club, huh? Welcome to the video revolution! For you first timers in the crowd, don’t fret, it eventually