Please take 5 minutes and give us your input below for retention survey!
Last year brought an influx of newcomers to boating and fishing. And they were welcomed with open arms and excitement, especially while dealing with an ongoing pandemic. However, to ensure their happiness and growth within each form of recreation, it’s imperative that dealers stay connected with these participants. This conveys a sincere approach to customer care and also helps protect the marine industry for 2021 and beyond.
You’re probably still catching your breath, along with your team, and also wondering what’s in store for the new year? How will you handle follow-up and keeping in close communication with all these new customers? How will your team handle changing COVID restrictions? What resources do you need to help you put digital at the center of your marketing efforts to meet customer where they are? How will you take aim on the used boat market and all the potential that lies there?
This a huge opportunity for you to keep your long-standing customers and all these newcomers fishing and boating for decades to come. To become loyal customers because of the service, care and commitment you provide them. How can you use your expertise and retention tools to guide them along, making every possible effort to keep them wanting more? Are there resources you feel you need but haven’t found yet? It’s time to share, as your input is both justified and instrumental in terms of building stronger resources.
The NMMA, Discover Boating, RBFF and MRAA understand your desire for enhanced customer engagement. Collectively, these organizations offer toolkits, guides, educational training videos and much more to help support you in this pursuit. They need your help and feedback to refine their collective retention resources to help you properly achieve this objective.
The MRAA kindly requests that you fill out a 5-minute survey is to understand how RBFF and Discover Boating can support your customer engagement/retention efforts with free resources. Thank you in advance for your time and perspective.