5 Collaborative Campaigns for Boat Dealers By Keona Frasier, Boatmart.com, an MRAA Education Champion Standing out in the competitive boat sales market can be challenging, especially when trying to reach a wide and diverse audience. To break through the noise, many dealerships are turning to influencer marketing—a strategy that uses
By Keona Frasier, Boatmart, an MRAA Education Champion Marketing requires time and resources, so boat dealers need to maximize their efforts. While some promotions are seasonal or event-driven, others can deliver value year-round with minimal updates. That’s where evergreen marketing comes in. Content that stays relevant over time can continuously
By Kim Whitaker, Marine Division Account Manager, Searchshop, an MRAA Platinum Partner Lead generation has gotten more complex and so have today’s buyers. They’re not just looking for a boat, they’re looking for confidence, clarity and a smooth experience from start to finish. In a market that saw a 9%
By Brenda Cline-Kereakes, CEO of Line\5, an MRAA Platinum Partner The marine retail industry is evolving. Buyers are more informed, more connected and expect seamless experiences at every stage of their journey — from researching a boat online to finalizing their purchase and financing options. As marine dealers work to
By Chris Kulaga, Product Manager, Lightspeed, an MRAA Strategic Partner Over the past decade, digital marketing’s impact on marine dealerships has been substantial, as many have undergone a significant digital transformation. What was once a retail segment reliant on boat shows, print ads and word-of-mouth has increasingly embraced email campaigns,
March 27, 2025, Alpharetta, GA. – Radian IoT and Northpoint Commercial Finance announce a new groundbreaking pilot program leveraging Radian IoT’s state-of-the-art GPS tracking technology for direct testing among select Northpoint OEM and dealer customers. This pilot program featuring a sampling of Northpoint customers is designed to test the delivery
• The Critical Role of F&I Departments in Marine Dealerships: Enhancing Profitability and Customer Satisfaction By Brenda Cline-Kereakes, COO, Line\5 In the marine industry, delivering an exceptional customer experience is just as crucial as selling boats. Yet, many dealerships overlook one of the most powerful tools for ensuring customer satisfaction,
By Robert Grant, Associate Director of OEM Business Development, Lightspeed In the marine industry, dealerships are like the old Transformers cartoons — “there’s more than meets the eye” when it comes to running them. While selling boats is a foundational piece of the puzzle, having successful F&I operations is a
The Challenge: Navigating the Marine F&I Landscape Marine dealers today face increasing challenges in Finance & Insurance (F&I), from stricter lending laws and regulations to customers hesitant about financing options. According to a recent survey by the Marine Retailers Association of the Americas (MRAA), 39% of dealers reported lacking a
By Julie Douglas, President, Dealer Pay Your dealership is a prime target for fraud because you process high-ticket transactions and maintain sensitive customer data. Fortunately, advancements in technology have provided a wealth of tools to combat fraudulent activities. Here are 5 fraud prevention tools that can help protect your dealership
