By Jared Zimlin, Director of Business Development, Elite Recreational Finance, an MRAA Education Champion You’ve likely faced some tough challenges in F&I that directly dampen your sales potential. These hurdles, from limited lender options and higher interest rates to tightening guidelines and aged inventory being devalued, are difficult to navigate
• Recreational angling, boating and conservation community disappointed that state legislative efforts to fund menhaden science in the Chesapeake Bay failed in session (RICHMOND, Va.)— During the 2025 legislative session, Virginia lawmakers again failed to approve multiple efforts from both sides of the aisle to provide funding for the Virginia
• Advanced tools help your dealership reduce leaks and safeguard vital data By Ken Hill, Managing Director, 700Credit, an MRAA Platinum Partner In today’s digital age, dealerships have embraced many technological advancements to streamline operations and enhance customer experiences. Among these, the digitalization of Deal Jackets — the comprehensive records
Partner Contribution by IDS, an MRAA Education Champion According to Cybersecurity Ventures, by 2025, cybercrime is expected to cost the world $10.5 trillion. But financial loss is not the only significant damage that cybercrime and cybersecurity risks can cause individuals and organizations. A cyber-attack on a dealership can have severe consequences,
Partner blog by Global Marine Insurance, an MRAA Education Champion Every business is affected by cybersecurity is some way shape or form. For marine dealerships, which come in varying sizes, complexities, private and public ownership and can offer vastly different products and services, cybersecurity efforts and the protection of their
St. Petersburg, FL (December 4, 2024) – Priority One Financial Services, a full-service finance company for marine, RV, trailer and equipment dealers, recently announced a partnership with Rollick, the recreation industry’s leading customer engagement technology provider. The integration simplifies the customer’s path to purchase by connecting Rollick’s digital retailing technology with Priority One’s financing services.
By Courtney Chalmers, VP of Marketing, Boats Group, an MRAA Strategic Partner With longer boat sales cycles and more buyers making purchase decisions online – and likely before they meet a seller in person – you need to adapt your marketing strategies. Achieving maximum visibility across digital channels throughout the
Elevate Communication, Marketing and Lead Generation for Your Marine Dealership By Bryan Tierney, Lightspeed Sales Engineer In today’s rapidly changing marine industry, communicating effectively with customers has become essential for success. With rising customer expectations and an increasingly digital-first approach, many marine dealerships are finding that texting offers a powerful
(Editor’s Note: The MRAA has its own artificial intelligence program in AIMIE, which stands for AI for Marine Industry Education. AIMIE, an AI-powered platform trained on MRAA’s extensive content and educational programs, is reserved for MRAA Gold and Silver Members. Designed to be our smartest team member, she can instantly
Search Engine Optimization (SEO) might seem overwhelming, but with more than 8.5 billion searches happening every day on Google in 2024, it’s vital for any digital marketing strategy. To help you navigate this evolving landscape, here are 7 essential SEO tips from the Boatmart team to help your marine dealership
