MINNEAPOLIS — Brunswick Corporation, a market leader in the marine industry with its many boat brands and Mercury Marine engines, has renewed its Platinum Partner membership with the Marine Retailers Association of the Americas. This is the highest level of support an organization can provide the Association.
“Brunswick highly values its partnership with the MRAA,” says Andy Graves, president of Brunswick Boat Group. “We understand that the dealer is a focal point to industry success, and through our partnership with MRAA, we can support an initiative that aims to better those retail businesses that are so vital to our collective success.”
The Brunswick Boat Group is based in Knoxville, Tenn., and builds some of the most respected legacy brands within the industry. Overseeing nearly 15 brands of boats, the company is one of the largest makers of pleasure boats in the world.
“In addition to creating reliable, intuitively-designed products, we are very much committed to improving the boating experience by engaging boaters and creating the best possible support for them,” said Mark Schwabero, president of Mercury Marine. “Dealers are at the forefront of these activities and we are pleased to continue our partnership with MRAA as it works to continuously improve the retail boating experience.”
While marine products comprise that largest portion of it business, Brunswick Corporation, headquartered in Lake Forest, Ill., is also the world’s leading maker of fitness equipment and bowling and billiards products.
“Brunswick’s support of the MRAA is invaluable and makes them a key player in the growth of the association,” says Matt Gruhn, President of the MRAA. “Its corporate philosophy aims to develop superior products and exceed consumer expectations. Similar in perspective, the MRAA’s philosophy strives to improve those businesses that have influence on the boater’s experience. Brunswick Corporation’s approach to business, and its partnership with the MRAA, shows a strong effort to create a successful marine industry.”
About Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the companies that interact with the boater in their community must thrive. Those businesses determine the boater’s experience and are the leading factor in the industry’s success. The MRAA works to create a strong and healthy boating industry by uniting those businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit