Category: Featured

MRAA Introduces AI-powered Content Delivery

Updated Jan. 15, 2025 The Marine Retailers Association of the Americas introduced a marine sector AI solution that will revolutionize how MRAA Members can find answers to their most pressing challenges and opportunities — and will do so faster than ever before. Introduced Tuesday at Dealer Week as part of MRAA

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MRAA’s Dealer Week Conference & Expo Continues its Momentum

• 4-Day Marine Event In Orlando Features Largest Expo Hall Ever MINNEAPOLIS, Dec. 19 – More than 1,400 marine industry professionals participated in the Marine Retailers Association of the Americas (MRAA) 2024 Dealer Week Conference and Expo, held Dec. 8-11 in Orlando, Fla., through either in-person attendance or Dealer Week

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MRAA Introduces Dealer-Manufacturer Scorecard Program

The dealer-manufacturer relationship provides a critical link in the customer experience; MRAA’s Scorecard Program fosters meaningful conversations between the parties. ORLANDO – December 9, 2025 – The Marine Retailers Association of the Americas announced today the introduction of the marine industry’s first-ever Dealer-Manufacturer Scorecard Program. Designed to improve the customer

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MRAA Adds 4 New Employees to Amplify Marketing, Membership and Operations

MINNEAPOLIS, November 27 – The Marine Retailers Association of the Americas announced today the addition of four new employees: Membership Engagement Coordinator Kaelyn Olson, Senior Accountant Josh Nelson, Senior Director of Marketing Bob Stanke and Senior Marketing Specialist Gunnar Davies. “Bringing Kaelyn, Josh, Bob and Gunnar to the MRAA team

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Dealer Week Comfort Spot Returns: Priority One Relaxation Station

MINNEAPOLIS, Nov. 21 – The Marine Retailers Association of the Americas announces the return of the popular Relaxation Station, presented by Priority One Financial Services, to the Dealer Week Conference & Expo, Dec. 8-11, in Orlando, Florida. After last year’s sell-out experience at boating’s only event focused on dealer growth,

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MRAA Launches Service Advisor Certification

MINNEAPOLIS, October 1 – The Marine Retailers Association of the Americas (MRAA) announces the launch of its all-new Service Advisor Certification Program – a high-demand, position-specific certification designed to elevate a dealership’s service department by boosting technician efficiency, driving up revenue and profits, and transforming customer experience. “Not only does

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Expanded Service Department Special Event Kicks Off Dealer Week 2024

MINNEAPOLIS, Sept. 4, 2024 – The Marine Retailers Association of the Americas (MRAA) today announced an exclusive Service Department Special Event, to be held at Dealer Week 2024 in Orlando, Fla. Designed to help dealership service departments outperform in a challenging market, this educational workshop has expanded from the inaugural

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