OEM Support and MY27 Transition Playbook

Win OEM support for your clearance — co-op funds, floorplan extension, carryover incentives — and stage MY27 the right way: a VIP-only, invitation-first rollout that protects your in-stock MY26 boats instead of cannibalizing them.

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Playbook
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The MRAA is proud to partner with these Education Champions — Leading the way for dealer growth.

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